I don’t feel that this look is one that will last, to be honest. Sky have never been good at keeping things uniform - they get twitchy and want to change things, especially when things are *so* uniform like now.
Lower case in the logos looks crap.
I agree, as much as consistency is good, Sky has managed to devoid the channels of any personality they might have, especially their three main channels. I think part of the problem is as well that the rebrand doesn’t make much of an impact because they still use their (garish) custom font in all of it, making it look more like a refresh than a rebrand to the everyday eye, if that makes sense...
I think it’s time to break out of the boxes.