Sky1 Custom Font - coming soon

http://www.fontsmith.com/about/news/sky-1.cfm

http://www.fontsmith.com/generated/0007/000795/v001/transform10/cache489/Sky1%5FImages%5F2.jpg

Fontsmith have developed a bespoke font for Sky 1 and presumably Sky 2 and Sky 3, which doesn't look vastly different than the current DIN font, but may be a sign of some kind of refresh, or just a font swap.

So BBC One, ITV, Channel 4, and now Sky 1, have a bespoke Fontsmith typeface...

Looking through the Fontsmith site, their custom corporate fonts are becoming more and more similar - hardly surprising I suppose when the design specs are probably going to be quite similar.

BBC One, The Post Office and Mencap fonts have smiliar designs - and this new font for Sky looks a little like their Film4 font.

Now I know they are all distinctly different, but I wonder whether the average layman would notice the differences.

The flying blocks still appear to be there in the image you posted, and in the others on the Fontsmith website, so that could be a hint that nothing too major is going to change.

Incidentally, does anyone know how much Fontsmith are likely to charge for making a custom font? I'm guessing it doesn't come cheap, so I'm quite surprised that Mencap have had a font made. It seems a little extravagant for a charity.

We'll have none of your common sense round here, thank you.

Charities are not always known for their frugal spending when it comes to offices, letterheads and corporate knick knacks.