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Sky Two

(October 2005)

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MD
mdtauk
Cerulean Sunrise posted:
There is a flash of the sky corporate logo at the beginning of the TOTH sequence on Sky Sports News. Personally it looks in your face - as if it's trying to tell viewers on SSN and Sky Three "Get Sky Now. Get Sky Now. Buy Sky. Now. Buy Sky"

Oh I sense a bit of a negative nancy!
ST
Stuart
martinDTanderson posted:
Cerulean Sunrise posted:
There is a flash of the sky corporate logo at the beginning of the TOTH sequence on Sky Sports News. Personally it looks in your face - as if it's trying to tell viewers on SSN and Sky Three "Get Sky Now. Get Sky Now. Buy Sky. Now. Buy Sky"

Oh I sense a bit of a negative nancy!


He's right though, they use their freeview presence to promote pay tv, wouldn't you if you were Mr Murdoch? Perhaps there might be subliminal messages in the break-bumpers too Shocked Shocked Shocked advertising the prices for each subs package!
MD
mdtauk
Promoting Sky, by improving the programming on a free channel, I think its not a bad idea, but remember, Freeview viewers arent exactly getting a bum deal, Sky do not have to put channels out there for non-subscribers.

You get 3 free channels to watch, and all you have to put up with is the occasional, sky channel trail and sky digital advert...
ST
Stuart
martinDTanderson posted:
Promoting Sky, by improving the programming on a free channel, I think its not a bad idea, but remember, Freeview viewers arent exactly getting a bum deal, Sky do not have to put channels out there for non-subscribers.

You get 3 free channels to watch, and all you have to put up with is the occasional, sky channel trail and sky digital advert...


I know what you mean, they are getting a considerable number of programmes shown on Sky One only a year ago (and before the mainstream channels show them). Although, having said that, I still believe the £430+ I pay each year is still well worth the money for the choice I get.
CH
chrisbyb
One and three has it too. O yeah and on Free View the channel name for three is still Sky Travel!
ST
Stuart
I know Sky had a bit of a disaster with Sky Two the first time round (01/10/95 - 30/09/96), but they should have had the courage of their convictions and launched Sky One Mix/Sky Mix as just plain Sky Two in 2003. (I think it was the multiplicity of cable providers which caused the problem last time - I know mine at the time Comcast Teesside was unwilling to charge punters an extra £1 a month, no doubt the others were the same).

It almost seems as though they are hiding their previous mistake now by launching/renaming it behind the launch of Sky Three.

Personally, I think it's nice to see a "family" of entertainment channels from Sky on the front page of the EPG (I bet UKTV are unhappy about G2 being pushed to page 2). It shows a sensible strategy from Sky, and the Freeview element just adds an additional marketing dimesion IMHO.

10 days later

FR
Freeview
Someone please explain: What is Sky Two?
and in relevent discussion - What is Sky Three all about??

Can someone at SKY please tell them they have gone mad!! Why do we need more channels from SKY??? Why?? We have rather too many as it is!!!!!
AL
altrus
Freeview, have you read TV Forum recently.

Sky Two(Tuo) is a renamed Sky Mix
and Sky Three(Thrcc) is a new Sky Travel meets Sky One(Onc) Channel that replaces Sky Travel on Freeview.

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