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Sky Thursday

Pick TV to showcase premium content. (January 2013)

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BA
bilky asko
Brekkie posted:
Won't they do exactly the same though with just a couple of episodes - wait in the hope that one day they'll show the rest, or just be indifferent as they're not quite hooked enough to care what happens next (and if they are, it's far cheaper to buy the DVD).

Well I'd say the branding wrapped around the shows should cover some of that.
WP
WillPS
bilky asko posted:
Brekkie posted:
Won't they do exactly the same though with just a couple of episodes - wait in the hope that one day they'll show the rest, or just be indifferent as they're not quite hooked enough to care what happens next (and if they are, it's far cheaper to buy the DVD).

Well I'd say the branding wrapped around the shows should cover some of that.

I think branding is massively understating it. Episode 3 in particular will be wrapped in reminders that there will be no more on PickTV and if you'd like to see more, subscribe to Sky today and you can watch the rest on demand - etc. etc.
:-(
A former member
PICK's Sky Thursdays menu followed by ident:

http://tig.gy/?m=pick-st-menu.jpg

http://tig.gy/?m=pick-st-id.jpg

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