Well they already put peacock on Euronews with no qualms about it. So never say never. I wouldnt think NowTv brand would be bought to the US as it has no brand value here as Xfinity does, they already offer a similar steaming service under their XfinityStreaming brand. And Roku, Chromecast, AppleTv already have the streaming device market clinched. So I highly doubt they would even try to launch a new product under a name that has zero brand value in North America. Unlike in Europe there has been some exposure to the NBC brand via popular programming and CNBC etc.
Most cable companies in North America arent known for their devices (like Sky is known SkyPlus, SkyQ). Xfinity launched their X1 service a few years back, they may incorporate some Sky tech into their existing service under their Xfinity brand.
Comcast has spent millions developing the Xfinity brand name and pushing the consumer away from using Comcast as the service provider name, so they are hardly going to introduce any other brand name such as NowTv.
The fact is a big percentage of channel brands are US brands. Despite some failures that may have occurred, they continue flourish so I dont think US companies are as stupid as you might think.
According to Forbes
Top Brands By Country:
U.S. (54 brands), Germany (12), France, Japan (7), Switzerland (4), Belgium, Korea, Netherlands, Spain, Sweden (2 each), Austria, Canada, China, Denmark, Ireland, U.K. (1)
I didn’t say American companies are stupid, and it isn’t a competition. But thanks for your list with the US at the top (yawn)
Back to TV. As for xfinity and NowTV.. NowTV is a completely different market aimed at preventing the attrition of cord cutters to Netflix and co. It has been hugely successful at keeping Sky subscribers in the Sky bubble. Comcast does not offer a comparable service that I can see (Stream is similar but not quite the same)
Will they call it NowTV, or something that resonates better with a US audience? Who knows. But they have a great deal to learn from how Sky has done NowTV