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Sky Sports Revamp

Now on air (April 2017)

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DV
DVB Cornwall
An inauspicious start for the new line up first night on NOW TV

Issue watching NOW TV 18/7/2017
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‎18-07-2017 21:11

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PA
paul_hadley
Here's a completely irrelevant promo of Sky Sports News moving to ch 409.


What an odd promo.

They need to update their iOS
LL
London Lite Founding member
It's been mentioned already, however the Premier League text is really hard to read in HD, even worse in SD. The other DOG's are fine.
:-(
A former member
There still have the old name/font on the sponsors on the news channel.
BK
bkman1990
Did the new Sky Sports News Logo appear during the sports bulletins on Sky News?
LL
London Lite Founding member
Did the new Sky Sports News Logo appear during the sports bulletins on Sky News?


During the bulletin yes, but haven't seen a bumper yet with the new logo.
BE
benjy
Interview with Nomad who oversaw the rebrand on It's Nice That: http://www.itsnicethat.com/news/sky-sports-rebrand-nomad-sky-creative-180717

Interesting quote below suggesting the other channels may be receiving updates in the same vein at some point.

Quote:
Unlike most rebrands we had the added challenge of Sky being a network — any change to the Sky Sports logo affects the other channels in the portfolio. And this comes at huge expense to the business. Sky also has a house style made from glass, which has served them well but doesn’t work well in the digital. So it was a battle from day one.
TV
TVViewer256
Don't know if it's been mentioned already, but looking at the sky sports news channel and their Twitter, they've dropped the hq from its name
VM
VMPhil
From that article, new score bar:

http://assets.itsnicethat.com/system/files/072017/596cda7c7fa44cb082008089/images_slice_large/sky-sports-rebrand-nomad-sky-creative-itsnicethat7.jpg?1500306206
Stuart and bkman1990 gave kudos
BC
Blake Connolly Founding member
AxG posted:
And right on cue, a Brand New review.


Some interesting stuff in the design video on that page, particularly some of the concept artwork that shows what might have been.

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I especially like these next two, great looking and a bold idea to use the shape the Sky Sports logo's had for about two decades now but I can see why they decided it wouldn't be a suitable way to take it. Sky Sports doesn't really tend to do subtle.

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bkman1990, DE88 and JasonB gave kudos
AJ
AJ


Looks like they’re using the official Premier League graphics on the coverage of Leicester vs West Bromwich Albion right now.
VM
VMPhil
AJ posted:

Looks like they’re using the official Premier League graphics on the coverage of Leicester vs West Bromwich Albion right now.

This means we get to see the Premier League logo three times - in the Sky Sports DOG (if you're watching on Sky Sports PL), above the score bar, and in the bottom right hand corner.

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