I guess rather than leaving Freeview with little fuss they'll be plenty of plugs to subscribe to Sky to continue watching. Looks like Soccer Saturday being ditched from Sky Sports 1 then (and hence BT/Top Up TV).
Yeah, Soccer Saturday's not on Sky Sports 1 this season, or at least not this weekend. I personally never understood why it continued to to be duplicated on both Sky Sports 1 and Sky Sports News. It used to be the case (since the end of Sky analogue and the removal of Sky Sports from analgoue cable) that if you had one you had the other. Obviously this isn't the case for BT Vision/TUTV subscribers though.
The big innovation programming wise would appear to be Sports Sunday, which looks like it will be the old summer Sports Saturday programme, but on a Sunday. Ed Chambelain is hosting this and with more and more Premier League matches being played on Sundays (as many as four per week last season) it is about time they formalised this - they were sometimes wheeling Chambelain out for Soccer Special for less.
In terms of content, Sky Sports News always suffered from the problem that it was less a sports news channel and more a rolling promotion for what was on the four premium Sky Sports channels. The biggest challenge for this relaunch will be to shed that image and start covering a wider range of sports. The "Sky Soccer News" tag thrown at the channel was not unfairly done so in my opinion, while the Olympic Games were on Sky Sports News basically ignored them in favour of football transfer news. Now they did have the **massive** obstacle of not being a rights holder and thus not being able to show any footage, but that doesn't stop them doing six hours of Soccer Saturday every Saturday without being able to show a single second of live football. Its just an example. They also suffer from very English-centric, granted, they are based in England, but apart from the SPL sporting events outside England or not involving England get little coverage. For example the Magners' League is completely ignored by SSN.
Finally, on the pubs issue, I was amazed when in Manchester in Februrary, I learnt that JD Weatherspoon's did not have a Sky Sports subscription - in Ireland it is a must have for practically every pub, either direct from Sky or via UPC.