People always mention ratings but if we're talking purely about Sky or BT's position, surely it's the subscription numbers that are more important, regardless of whether it's good for the sport
Absolutely, but that position isn't going to help the sport. Is Rugby League any higher up the scale of national sports since the Super League came in and was exclusive to Sky? No, it's still behind Soccer, Rugby Union, Cricket and Horse Racing for that matter. Is F1 gonna actually significantly raise or improve their public profile by being exclusive on Sky? I seriously doubt it, and for the sports themselves, money isn't the only issue. The profile the sport has with the public, is very important too.