I saw an ad on one of those new fangled phone boxes the other day "The Chris Moyles Show - yes, he actually still is on the radio!" read the ad for Radio X.
"What's Radio X?" asked a passer-by.
"Quite", I thought.
Not to mention that Radio X where they have FM in London has had some of their lowest Rajar figures in the capital to date (which includes the previous Xfm moniker), despite having Moyles at the helm. (On a national level, it's up).
I don't think it's also helped that Moyles has continued to do a lower budget version of his previous Radio 1 show minus the creative talent of Comedy Dave.
Going back to Evans, it won't be the first time he's moved across to Virgin with most of the same team from his BBC show, plus his old Virgin show was simulcast in part on Sky One.