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12
Hatton Cross3,020 posts since 4 Jan 2003
Central (West) Midlands Today
Interesting. But commercial radio stations try this 'no ads' programming stunt every so often. It's not long before the head of sales has the programming director in a headlock in the gents bogs...

Although, presumably with this every link starting 'Virgin Radio Breakfast show with Sky' means whilst there's no ad breaks, the non-music element of it will feel like one long one.
My user name might look like Hatton Cross, but it's pronounced Throatwobbler Mangrove.
2
japitts and Brekkie gave kudos
London Lite9,824 posts since 4 Jan 2003
London London
Considering the dire RAJAR Virgin has, they really do need to pull out all the stops to make their £2m investment work. Also interesting that Comcast is sponsoring a radio show where the previous shareholder owned part of Sky.
JamesM0984589 posts since 21 Jun 2018 Recently warned
Central (East) East Midlands Today
That'll get dropped very, very, VERY quickly. These things never work long term and sales are going to hate it. Clients aren't going to put up with losing the OTHs (Opportunities To Hear) this move will cause.

The big question is if there's a plan to network the show to their FM outlets, which Ofcom are now allowing?
1
Spencer For Hire gave kudos
Inspector Sands12,873 posts since 25 Aug 2004
Considering the dire RAJAR Virgin has, they really do need to pull out all the stops to make their £2m investment work.

Considering their poor DAB coverage I thought their early RAJARs were better than I expected. I do wonder how many of their audience was getting it mixed up with the former Virgin Radio, which is now Absolute.
1
Spencer For Hire gave kudos
London Lite9,824 posts since 4 Jan 2003
London London
Considering the dire RAJAR Virgin has, they really do need to pull out all the stops to make their £2m investment work.

Considering their poor DAB coverage I thought their early RAJARs were better than I expected


Other stations such as Absolute 80s and Kisstory are on the national mux that Virgin is on and haven't suffered. Admittedly those two stations are on other platforms such as Sky, but the added listeners they'd gain are minimal.

It's an underperforming, poorly programmed and produced radio station currently, like talkRADIO really have no direction. Chris Evans will plug some of the issues, but if you don't have the programming right for the rest of the day, it'll continue to suffer when those Radio 2 listeners go back for Ken Bruce.
Whataday9,240 posts since 13 Sep 2001
HTV Wales Wales Today
I saw an ad on one of those new fangled phone boxes the other day "The Chris Moyles Show - yes, he actually still is on the radio!" read the ad for Radio X.

"What's Radio X?" asked a passer-by.

"Quite", I thought.
1
japitts gave kudos
London Lite9,824 posts since 4 Jan 2003
London London
I saw an ad on one of those new fangled phone boxes the other day "The Chris Moyles Show - yes, he actually still is on the radio!" read the ad for Radio X.

"What's Radio X?" asked a passer-by.

"Quite", I thought.


Not to mention that Radio X where they have FM in London has had some of their lowest Rajar figures in the capital to date (which includes the previous Xfm moniker), despite having Moyles at the helm. (On a national level, it's up).

I don't think it's also helped that Moyles has continued to do a lower budget version of his previous Radio 1 show minus the creative talent of Comedy Dave.

Going back to Evans, it won't be the first time he's moved across to Virgin with most of the same team from his BBC show, plus his old Virgin show was simulcast in part on Sky One.