TV Home Forum

Sky to sponsor Chris Evans Breakfast Show on Virgin Radio

Programme to run WITHOUT commercials as a result (December 2018)

DV
DVB Cornwall West Country (West) Spotlight
Groundbreaking move for the Broadcaster and Independent Radio in the UK



MA
Markymark Meridian (Thames Valley) South Today
And announced and promoted by Evans himself on tonight's (BBC) One Show, (as if life couldn't get any more surreal !)
FO
FanOfTV99 Granada North West Today
Looks like Sky One had a new breakfast show then
Stay Safe.

You'll Never Walk Alone
HC
Hatton Cross Central (West) Midlands Today
Interesting. But commercial radio stations try this 'no ads' programming stunt every so often. It's not long before the head of sales has the programming director in a headlock in the gents bogs...

Although, presumably with this every link starting 'Virgin Radio Breakfast show with Sky' means whilst there's no ad breaks, the non-music element of it will feel like one long one.
Readers are warned that this post contains some flash photography
JB
JasonB London London
Have i time travelled back to the 90’s?
Have you washed your hands?
LL
London Lite Founding member London London
Considering the dire RAJAR Virgin has, they really do need to pull out all the stops to make their £2m investment work. Also interesting that Comcast is sponsoring a radio show where the previous shareholder owned part of Sky.
JM
JamesM0984
That'll get dropped very, very, VERY quickly. These things never work long term and sales are going to hate it. Clients aren't going to put up with losing the OTHs (Opportunities To Hear) this move will cause.

The big question is if there's a plan to network the show to their FM outlets, which Ofcom are now allowing?
IS
Inspector Sands
Considering the dire RAJAR Virgin has, they really do need to pull out all the stops to make their £2m investment work.

Considering their poor DAB coverage I thought their early RAJARs were better than I expected. I do wonder how many of their audience was getting it mixed up with the former Virgin Radio, which is now Absolute.
LL
London Lite Founding member London London
Considering the dire RAJAR Virgin has, they really do need to pull out all the stops to make their £2m investment work.

Considering their poor DAB coverage I thought their early RAJARs were better than I expected


Other stations such as Absolute 80s and Kisstory are on the national mux that Virgin is on and haven't suffered. Admittedly those two stations are on other platforms such as Sky, but the added listeners they'd gain are minimal.

It's an underperforming, poorly programmed and produced radio station currently, like talkRADIO really have no direction. Chris Evans will plug some of the issues, but if you don't have the programming right for the rest of the day, it'll continue to suffer when those Radio 2 listeners go back for Ken Bruce.
WH
Whataday Founding member Wales Wales Today
I saw an ad on one of those new fangled phone boxes the other day "The Chris Moyles Show - yes, he actually still is on the radio!" read the ad for Radio X.

"What's Radio X?" asked a passer-by.

"Quite", I thought.
DV
dvboy Central (West) Midlands Today
Being at the end of the alphabet doesn't help them on DAB. Whoever came up with the name Absolute is a genius in that regard.
Hello, good evening, and remain indoors.
LL
London Lite Founding member London London
I saw an ad on one of those new fangled phone boxes the other day "The Chris Moyles Show - yes, he actually still is on the radio!" read the ad for Radio X.

"What's Radio X?" asked a passer-by.

"Quite", I thought.


Not to mention that Radio X where they have FM in London has had some of their lowest Rajar figures in the capital to date (which includes the previous Xfm moniker), despite having Moyles at the helm. (On a national level, it's up).

I don't think it's also helped that Moyles has continued to do a lower budget version of his previous Radio 1 show minus the creative talent of Comedy Dave.

Going back to Evans, it won't be the first time he's moved across to Virgin with most of the same team from his BBC show, plus his old Virgin show was simulcast in part on Sky One.

Newer posts