sky or SKY?

http://www.gavistron.com/gav/sky.gif
Should sky change all their logos from 'sky' to 'SKY'?
is there much point? what do you prefer? post here.

Keep it lowercase - that's better and looks more stylish.

What is the sky font called? I would like it for my computer. If anyone can provide the name and where it can be downloaded from it would be great - thanks!

I expect they got a professional typographer in to design the logo - sky wouldn't be as downmarket as to use normal fonts! Piffth!

I think only the channels will use the uppercase logo

lowercase type is supposed to appear more friendly, so i cant understand why theyve relaunched sky news with upper case, and just changed sky travel. i think sky written SKY looks very like one of theyre older logos, think it might be the ones with a ring around.
anyway, its step backwards if they change all the logos to capital letters.

Well Richard...

Handel Gothic BT

The E is wrong though.

(Edited by Billy Hicks88 at 8:50 pm on Nov. 4, 2001)

I think Sky (or SKY!) must be hard-up at the moment cos there are two blokes in West Street in Horsham at the moment trying to get people to sign up whilst bellowing 'Sky Digital - get the one with the minidish!'.

A bloke gave me a leaflet and I didn't have the heart to say I already subscibe to Sky: so I said 'I've got ITV Digital thanks!'

It should be $KY cos they are so money-hungry.

Well ish, but mdta designed a sky font which i'm sure if you ask him nicely he can provide.

OK, I stand corrected!