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Interceptor778 posts since 20 Oct 2014
Really like it, I'm a wee bit sad about Sky Atlantic's soundtrack being binned off though- I've grown accustomed to putting it on late night and hearing it half asleep Razz

I did like the Atlantic idents, but for me the original soundtrack was much classier.
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fodg091,363 posts since 24 Jul 2007
Sounds like Sky TG24 in Italy will become Sky News Italia or something like that.

Quote:
We have now also aligned the channel logos for Sky Atlantic and Sky Arts across the group, allowing for more cross-territory marketing campaigns to be delivered in the future. Sky Sports and Sky News will be aligned in all territories over the next six months, along with the UK’s market-leading Sky Sports app launching in Germany and Italy later in the year.


https://corporate.sky.com/documents/media-center/news-releases/2016/unaudited_results_for_the_nine_months_ended_31_march_2016.pdf
JDN
I'm glad Sky has stayed with the glossy/ 3D look, because there's too much branding that has gone flat recently. It's nice to have a splash of something different, and the the new glass effect on the logo's do make them look quite contemporary.
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edmund1,227 posts since 21 Sep 2009
Its nice to see 3D logos in use across the Sky channels. I just wish they would keep it going when it comes to online. Instead a 2D version is used.
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This would look much nicer and consistent with the onscreen branding...
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mdtauk6,317 posts since 4 Jan 2003
London London
Its nice to see 3D logos in use across the Sky channels. I just wish they would keep it going when it comes to online. Instead a 2D version is used.
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This would look much nicer and consistent with the onscreen branding...
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With 2D and print, you need a logo that is vectorised and able to be resized as needed. The 3D logo would need to be re-rendered for different sizes, and it no doubt has post production work done to it also.
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noggin14,455 posts since 26 Jun 2001
Its nice to see 3D logos in use across the Sky channels. I just wish they would keep it going when it comes to online. Instead a 2D version is used.
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This would look much nicer and consistent with the onscreen branding...
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With 2D and print, you need a logo that is vectorised and able to be resized as needed. The 3D logo would need to be re-rendered for different sizes, and it no doubt has post production work done to it also.


Spot on. It's always important to have a 2D vector version of 3D logos for print and online use. 3D stuff often doesn't scale to smaller sizes as cleanly either.
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