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Sky news weather

Now every half an hour? (July 2003)

FU
fusionlad Founding member West Country (West) Spotlight
James Hatts posted:
www.skypublicity.co.uk/press_n.asp?rel=531

It does kind of suggest a totally fresh look doesn't it! Razz
:-(
A former member Anglia (East) Look East
I like your optimism - any 'relaunch' will probably only be a new logo bunged on the desk and a tweak of the graphic and ident style.
Maybe 1 or 2 more Fox-style 'commentary-led' programmes.
CA
cat
No, I don't think it does suggest a totally fresh look, to be honest.

I would be amazed if they ventured far from their current look. The PROGRAMMING will be changing - hence new producers etc... but it doesn't say anything about graphics, apart from the text prods indicating possibly a ticker, in which case the graphics would have to change.

"90% of it looks fine" is what I was told. The rest of it is going to be a "tidying up exercise". I'd also be surprised if they were to put in a new logo - it's far too soon, even by Sky's standards, for them to be ditching that. I know MDTA wets his nappy at the thought, but I'm pretty confident the logo won't be going anywhere.

The main changes i'd expect are for an effort to make most of the news coverage more like Sky News Today. Hopefully Sunrise and the 1-5 slot will have something done to them.

Anyway, whatever happens any changes are good news, cos it's pretty pants at the moment.

Also no mentions of 3D.
RE
Re-it-er-ate
c@t posted:
The main changes i'd expect are for an effort to make most of the news coverage more like Sky News Today. Hopefully Sunrise and the 1-5 slot will have something done to them.


Well that sounds like good news, tinkering with the format for the different programs. Although they'll have to be careful to avoid:

this

but this clip just shows what a good presenting team sky news has. had something similar happened on news 24, most of the presenters would have glared uncomfortably into the camera and then carried on as normal.

i think it would also would be good (if possible) for sky news to put the breaks in different positions throughout the hour to give each time slot a different pace. sky news today more of an analytical pace, the 1-5 slot are more rolling news feel. having the breaks at .11 for one segment and then at .22 for another and at .30 for another etc. thats my penny thrown in the hat anyway.
CA
cat
Putting a break at .11 would be suicide.

Given that most only tune in for a few minutes anyway, the lost souls that do hang on should be kept for as long as possible, not thrown into an advert break and forced to turn off - which is exactly what they will do.
RE
Re-it-er-ate
i suggested .11 because by that time they'd have got through the main story and have the live section for it and possibly and interview as well. this would allow for the "coming up" bit and a sort of breather, after the main story before continuing with the rest of the news. i do accept that people are likely to turn off after just 11 minutes, but other programs such as the itv lunchtime news, for example, has the break at around 12.41.
ST
Ste Founding member Granada North West Today
Re-it-er-ate posted:
i suggested .11 because by that time they'd have got through the main story and have the live section for it and possibly and interview as well. this would allow for the "coming up" bit and a sort of breather, after the main story before continuing with the rest of the news. i do accept that people are likely to turn off after just 11 minutes, but other programs such as the itv lunchtime news, for example, has the break at around 12.41.


A new bureau in India but still not one in South America. The live Skycopter plan sounds interesting though, will it be cost efficient?
FU
fusionlad Founding member West Country (West) Spotlight
I didn't really mean to say a totally new look. And I think that logo is safe for a long time yet. The studio just needs tidying up, and the graphics made a little more pleasing to the eye.

As for the programmes, it will certainly be nice to see a slightly different feel to different hours during the day.

Perhaps Kay will get her 'Sky News at 4' that she seems to say nearly everyday for example, including some sort of 'round table' debate.

Whatever happens, it's good to know Nick Pollard is looking to the future success of the channel. I always thought a news helicopter would be a good idea in the UK, and at last a major broadcaster has one.
:-(
A former member Anglia (East) Look East
"And it's live to the SkyCopter now, where Kay Burley is preparing to bungee jump onto the unsuspecting citizens of Wolverhampton to ask them their opinions on the forthcoming elections..."

I think that so long as they use the helicopter wisely, and don't make it into a gimmicky thing, it should be a very useful piece of equipment to them.
MD
mdtauk London London
c@t no need for the bitchyness, I never said the logo would change, nor do I want, or expect it to.

Also what I suggested was a return to individual strands and possibly a return of Your Call. Reaching I know, but still not beyond the realm of possibility...
:-(
A former member Anglia (East) Look East
- "Perhaps Kay will get her 'Sky News at 4' that she seems to say nearly everyday for example" -

I'm sure she says this because she's looking to the end of that hour when she can bugger off.
In my opinion, the sooner the better. I've never liked her on-screen or off.
MR
mromega Tyne Tees Look North (North East)
I do think that to make sure that it is cost effective the Sky-copter will be also used by Sky Sports.

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