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Sky News Mini re-launch

(August 2003)

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LO
Londoner
I like the new music, but I wish they'd be consistent in their use of the opening titles, rather than the apparent random use of wide shots and titles-on-the-newswall versus the original abrupt ending of the titles.

Though I think it works quite well when they have the presenters in vision at the start of the headlines, which I've seen once or twice recently.
MA
mark Founding member
Yes, I don't think the abrupt ending works at all. I don't think there's ever been a time before when Sky haven't used a wide shot at the start of bulletins, and now certainly isn't the time to start! The first time I saw it I thought they might be using a cso studio or something, but obviously that's not the case...
AJ
AJ
i'm not sure if this has been mentioned on the forum elsewhere yet, but the Sunday with Adam Boulton Title Music has changed to match the channel identity.

It's a lot more authoritative than the piece of music which was used last week.

You can watch it now on Sky News Active
FU
fusionlad Founding member
Breaking News on Sky News...... "Chaddy the Owl Wins Mascot's Grand National'. At least they've got a sense of humour.

I don't think think they were expecting the topless women running down the track though...
MD
mdtauk
Sunday with Adam Boulton MP3

Recorded from Sky News Active - Stereo
FA
fanoftv
Thats a lovely alternative. Very nice of sky news. Did the old theme have a sunday with adam boulton alternative?

Seems as though they have thought about this package.

Maybe they should do different versions for the daily programmes, sunrise, today, live at five, nine o clock news & news at ten
:-(
A former member
I heard the new music today - the previous track had a certain cheeseyness to it, that matched the titles.

This track is terrible - again, like the new Sky News theme, it doesn't match the visuals.


One has to question the intellect of those at Sky - this music relaunch has been in the pipelines for a while, so why didn't they create the titles for Sunday, with the new style of music in mind?

It's just not common sense.
CH
chromakey123
I agree the new main theme is bad: but I wonder how important the music is to Sky News viewers.

Yes I know it's part of the branding - but you really only hear it clean for about 30" per hour. (The rest of the time it is being talked over).

Do average viewers (ie NOT people in this forum, myself included) think: Oh I love that news channel because of it's music?????
BE
Ben Founding member
chromakey123 posted:
Do average viewers (ie NOT people in this forum, myself included) think: Oh I love that news channel because of it's music?????


I doubt they do, but I have heard quite a few people say 'oh that sounds wrong', 'why did they change that' etc whilst watching Sky News since they changed it.
FA
fanoftv
My family dont notice anything that changes. I dont think they pay that much attention. They didnt notice sky news' music had changed, they didnt notice that itv1's idents had changed, and had never commented on the lack of sound on five's idents and questioning why it was just people weeding and playing ball, etc. until recently, over a year since they were introduced!
LO
Londoner
An amusing newspaper review tonight, with Topaz Amoore revealing that Gordon Brown is a fan of the Sky News paper review. Topaz also sent a glass of water crashing to the floor, splashing Bob Friend's trousers in the process.
LO
Londoner
From Saturday's Guardian -
Things you only know if you're not at work - 46: They've changed the music on Sky News

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