Well if Sky want to kill off viewers with that HORRENDUS logo then who are we to argue with it. We can only hopt the astons and other graphics are btter than tose that appeared on Digital Spy.
Yep - I can live with the unimaginative logo provided the rest of the gfx are more inspired than the Digital Spy shots suggest !
JA
Jamez
Calm Down MDTA!
Anyone would think you had nothing else to do, except rant about Sky News!
MD
mdta
No, I just hate talking to brick walls!!!
Having someone all morning insisting my logo was the real one, i got p***ed off.
MM
MillyMaster
This new logo Sky has come up with would have been better if the 'Y' was 'y', and the 'K' was 'k', in keeping with the current sky corporate logo.
SU
SpiringUnhacked
It's a new corporate logo, have you read that Produxion article? THAT'S why I was misled. The new logo doesn't fit the existing corporate logo. This means even Sky Travel will need a new ident!
Which makes you wonder why they bothered to design the 'Sky Active' logo currently being advertised with the old Sky corporate font ?
MD
mdta
Its the same corporate logo on the sky news logo, just in Caps rather than lowercase.
]
the may keep the small lettered one, but the seperate channels may use the caps version
MD
mdta
it makes sense, as sky active still uses the small lettered logo
