No doubt they overlap but Sky's business is selling subscriptions and on paper at least having Sky 1/Atlantic/Living looks more appealing than just the one or two entertainment channels. Sky1 has probably just about overcome it's clashes with Atlantic now but as others have said Sky Living has kind of morphed into what it once was. Wasn't there rumours of a new male entertainment based channel on the way too?
I think the trademark 'Sky Bravo' was registered or something, wasn't it? The original Bravo was part of the Virgin Media portfolio of channels which was subsequently sold to Sky, with Bravo closed, I think?
Yep that was the case, the whole Virgin Media Television business was sold to Sky in 2010, only Living and Challenege was kept, Bravo and Virgin One were binned off almost straight away. They've only recently re-registered the Sky Bravo name, but I don't think anything will come of it.
Didn't Channel 5 simulcast Sunrise at one point?
Yep, between 2002 and I think either 2007/8, but by the end it was only shown for an hour on Saturday mornings oddly.
I don't object to Sky simulcasting Sky News on Sky 1 if they're trying to sell themselves as a mainstream channel, but as discussed it doesn't feel that mainstream when the bulk of their most popular output is repeats of Simpsons and Futurama.