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Sky Movies Gets A New Look!

New Information on pg. 4... (October 2003)

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CW
cwathen Founding member
Quote:
The current logo has a busy background, and also has 3 rectangles after it. This has a brighter choice of colours, simpler background, and one rectangle which includes the 3 rectangles and also resembles the pur notches of 35mm flm.

Sorry Martin, but I remember when the current look came in, and your butt licking emails to Sky describing the then new look as being 'amazing' and 'groundbreaking' - and that was less than 18 months ago. I remember you enthusiastically typing 'SKYmovies[][][]' in posts. I even remember your 'Sky Movies News' mock videoclip (very nice too might I add). Why have you suddenly decided that that look is no longer any good and the new one is better?

Really, you are an excellent graphic designer, but it does seem that you just like whatever is in use. When you are actually out in the field and you do actually become the next Martin Lambie-Nairn (which I hope you do) how are you going to make your own designs stand out when you seemingly are just going to follow trends, rather than set them, and seemingly have no capacity for critical analysis of anyone else's work?

Isn't that just going to limit your ability to being able to supply new presentation elements for existing presentation sets rather than actually being able to design new pres yourself?
MD
mdtauk
I have not said the current look is bad!

Only that this logo is a cleaner version of the present logo which it is. It has all the same visual information (3 rectangles) and more (forming a 35mm style film) and uses fresher brighter colours:
current - Black, Purple, Blue.
new - White, Cyan, Blue.

My personal tastes are bright, clean and nice use of typography. The current look is nice, and modern, compared to its previous look, but the new logo fits more to my tastes.

Together with Sky Box Office, the colours compliment each other - orange and red to cyan and blue, which works as the two services compliment each other...
SE
Square Eyes Founding member
martinDTanderson posted:
This has a brighter choice of colours, simpler background, and one rectangle which includes the 3 rectangles and also resembles the pur notches of 35mm flm.

Does it ? It might resemble that to you, to me it looks like a rabbits paw print. Just my interpretation. Laughing
MD
mdtauk
http://www.frontiernet.net/~willshak/35mm_negative.png
IS
Isonstine Founding member
Laughing

If you think that farty little logo next to the Sky Movies logo looks anything like a film reel then I suggest you visit the opticians and ask for a stronger prescription. NOTHING like it!! And don't say it's abstract either.

As SE pointed out, it looks more like a rabbit paw.
MD
mdtauk
http://www.mdtauk.screaming.net/movie-film.gif
HA
harshy Founding member
martinDTanderson posted:


I hope that's not the Sky Movies logo
MD
mdtauk
I forgot Henny, unless it uses a serif font, and has bevels and other retro features, you dont like it...
HA
harshy Founding member
it is a nice mock but I think that square bit with three dots dosen't become the official Sky Movies logo!
MD
mdtauk
harshy posted:
it is a nice mock but I think that square bit with three dots dosen't become the official Sky Movies logo!

It is looking like it is the logo...
The Logo as seen on the Website...
RD
rdd Founding member
jay posted:
About A Boy Free View: for the first time, non-movies subscribers will be given the chance to sample a major Sky Movies premiere. About A Boy, starring Hugh Grant, will be free to all Sky digital and cable subscribers when it premieres on Saturday, 8th November at 8pm, as part of the Brit Hits Long Weekend.


Not the first free view Sky Movies has had, but certainly the first I can remember in a very long time, about eight years I think. I remember in the early days of Sky Movies they used to have free view weekends (I remember in particular there was one weekend that they were FTV from 6pm to midnight on a Saturday and again on a Sunday. Waynes World and Star Wars were showing, if that's any indication of what time this was from).
HA
harshy Founding member
martinDTanderson posted:
harshy posted:
it is a nice mock but I think that square bit with three dots dosen't become the official Sky Movies logo!

It is looking like it is the logo...
The Logo as seen on the Website...


damn it.

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