Sky Living to become Sky Witness

I quite like those idents. The scenes aren't excerpts from their programmes are they, so they have put some effort into them.

The Facebook page has an updated profile picture and URL, but the page is still called Sky Living, and has still got the Sky Living website address.

On Twitter, everything is now Sky Witness, except the website address, which is still Sky Living.

That's about the highest praise any new presentation has got here in recent years.

To be fair, Brekkie, the Sky Atlantic idents in April 2016 (and those for the font change in October 2017) didn't receive an unfavourable response from us pres geeks. Neither did the Sky Cinema ones.


If anything, Sky can wheel out some fairly decent idents when they put their minds to it. Certainly better than anything other than special idents produced by BBC Destructive.

Wonder if we’ll see this design rolled across the rest of their channels. We know Sky can’t settle on one style for long.

Honestly. I think this will probably stay with Witness mainly because it stands out from the other channels.
Despite it having the same logo and promo style, the idents are what makes the channel stand out. So I'd say, let each channel look corporate but on screen, give them their own unique image.

A bit like the BBC's channels in the late '90s and early 2000s, then.

Ha, nice one!

The presentation has won an award:

#PromaxUK @SkyCreative BEST IDENTITY GOLD WINNER PROMAX UK 2018 🏆 pic.twitter.com/AHVio6Hx12

— Mark Jones (@MarkJonesy) November 10, 2018