Sky Launch ADSMART

Sky AdSmart launches after six-month trial

More than 40 brands, including some of the biggest consumer brands in Britain, have signed up for Sky's tailored advertising service Sky AdSmart, which has now launched following a successful six-month trial.

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Sky AdSmart technology works by sending a library of adverts via satellite to the Sky+HD set-top box. It then selects the adverts which best match a household's profile and inserts them into a live ad break. The line-up of adverts is based on a customer's postcode alongside publically available demographic information from third-party providers including the data services company Experian.


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NEWS on DTG.ORG.UK
15-Jan-2014 @ 11:57

Available on the following channels:

Sky 1, Sky 2, Sky Atlantic, Sky Movies, Sky Sports, Sky Arts, Sky Living, Challenge, Pick TV

This raises so many questions. What would happen if you watched a recording of a programme using this system? What would happen if you fast-forwarded through the adverts, would you see the original adverts at 30x speed or would you see the cached adverts?

They won't play during recorded programmes, at least for the first iteration.

This raises even more questions, what happens if you press pause while one of these cached adverts is playing? When you press play, will you see the rest of the cached advert or will you see the broadcast adverts? What will happen when cached adverts mistakenly get played out over a programme as will obviously happen?

I don't know those answers off the top of my head, but I'm sure on day 1 of the project a few years back they thought of those questions.