Sky were giving away HD boxes. I assume they are going to or they are currently replacing these old non HD boxes.
There can't be many left. There are apparently over 10 million HD boxes in use, how many customers does Sky have.
About 11 million as the most popular pay TV service in the UK, only being pipped by Freeview if we expand it beyond pay TV. Can't be that much SD only boxes left.
You say minute number of users, but remember Sky Store only works on HD boxes. Isn't the fact that there are still plenty of old pre Sky+ boxes around cited as a limitation on more channels launching on the EPG
I guess there is a point where paying to provide the service costs more than the revenue it is taking though.
I did mean a small number of users - but my wording might be exaggerating it than I thought it would.
Your second point - I'm sure that they're losing money on Box Office than even squeezing out revenue - whereas the Sky Store has higher revenue made compared to Box Office.
'What is the only planet capable of sustaining life?'