End of an era, but I echo the comments that I'm amazed it's lasted this long to be honest. Even the idents have switched to Sky Store after the Cinema rebranding.
You have to remember at launch it was a good idea, even better if you didn't have a Movies subscription. Back in the analogue days you could record them onto video as well, it saved us a few quid in our household.
I am actually surprised that it's lasted longer than I thought - but from the constant promotion of the Sky Store and the
number of users still on Sky Box Office, it was inevitable.
I was certain that Sky would pull a move like this, especially after the huge refresh, the Sky Sports Mix launch, and aligning Sky UK, Germany and Italy branches with consistent branding.
Last edited by MetalGearRex on 6 December 2016 7:36am
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