Sky Arts goes FTA

Well it's now on Freesat and Freeview. Going through the EPG it's a pretty good schedule, loads of new stuff in there and some genuinely interesting shows at all times really. I think it's going to do really well.

Not sure why a new thread was split as we already have one:
https://tvforum.uk/tvhome/sky-arts-fta-september-45879/

Has there been any mention of Arts going FTA in any continuity today?

Yes it went something like this “hey subscribers just to let you know - you don’t have to pay for this channel now”.

Posts from Sky Arts goes FTA have been merged into this topic.

And now they've merged it back... not at all confusing.

Anyways, it's nice to see Sky Arts on FTA although the picture quality isn't that good but for what it's worth, it's very nice.

Today's sponsor is Alka-Setzler

Does Sky Arts continue not to have internal and breaks in the middle of their shows?

Sky Arts has had internal breaks for several years now (including programmes which weren't produced with advert breaks, i.e. they insert advert breaks). I think that happened around the time of a rebrand around 10 years ago, when they also introduced a DOG at the start of each part of a programme (in line with other Sky branded channels), before which Sky Arts was completely DOG-less. This was also the point at which they introduced ECPs and voiceovers during the day, before this they only used voiceovers in primetime (after 7pm).

I preferred Sky Arts the way it was before this rebrand, as it was much less "commercialised" before it happened.

From a Freeview POV, Sky Arts is the most eclectic channel to be on all day, bar BBC Four at night. The fact that at 4pm on Friday they scheudled a documentary about Faberge eggs shows you that it's a great choice between all the other sub-standard Freeview PQ channels that show 80s repeats and tv movies.

(I'm still watching Sky Arts via Now TV as the PQ isn't great).

Sky Arts has it's schedule listed in the Freeview section of Radio Times.

May be of interest to some: there's a documentary about the birth and rise of MTV on Friday at 10pm on Sky Arts.