Sky

Something I've only just noticed, I never knew the TOTH ident on Sky Sports News started with the Sky logo...

http://www.leeseaman.com/stuff/tvforum/sportsnews/sportsnews_01.jpg

http://www.leeseaman.com/stuff/tvforum/sportsnews/sportsnews_02.jpg

http://www.leeseaman.com/stuff/tvforum/sportsnews/sportsnews_03.jpg

Has it always been like this or is this quite new? And do you think this is something that could happen on any more of Sky's channels?

All Sky Sports channel idents start this way and all channels except Sky News and Sky Travel used the corporate logo at Christmas (which was really nice btw). I fully expect Sky News to adopt it when they relaunch later this year.