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Signed and Subtitled Adverts

new development? (January 2008)

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SP
Steve in Pudsey
Just seen the government advert about not bringing certain things into the country on Five US +1 - but unusually it had in-vision subtitles and BSL signing. Is this new or have I missed it?
ST
steddenm
It's a PIF. BBC One will also show this before BBC News 24 on some evenings.

Most adverts carry subtitles anyway so, apart from the in-vision version, it's nothing new. Signing on adverts is a good idea mind.
CO
Colm
There have been a few PIFs and UTV Community Service Announcments in Northern Ireland which have featured subtitles and sign language - mainly ones about disability discrimination, and most recently, some of the Northern Ireland Fire Brigade PIFs have had signing and subtitles added to them - I also remember a few years ago, one of the Fire Brigade adverts was translated into Chinese.

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