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Should (and could) ITV regionalise again?

Should, and could, ITV create a more localised, but national service, be reinstated?

NL
Ne1L C Yorkshire Look North (Yorkshire)
what posted:
Merging the UK’s three largest commercial TV networks and its largest radio stations would deprive people of a voice, eliminate minority programmes and interests, and would likely exarcebate the problem of programmes being cheap and low quality.

As bad as they may be now, the commercial broadcasters work better on their own as opposed to being combined. Mega-mergers such as the one being proposed here only really benefit shareholders.


I wouldn't say that the current ITV isn't too bad but its lost its soul which is a shame but there we are.
IS
Inspector Sands
Jon posted:

That said I would be in favour of Global and Bauer being given up to 6-8 national licences in exchange for handing back their local licences. So the FM waveband can be tidied up.

If there were 6-8 national networks in FM there'd be no room for any locals.
LV
LondonViewer London London
It wouldn’t happen & I can’t see why ITV would want the increased costs and dilution of their brand. However it is worth pointing out that the model still works for STV, worked for UTV until relatively recently, so no reason it couldn’t have worked with effective regulation around ownership of the franchises. No doubt a lot of duplicated costs in the old model but I’m sure it could have evolved and continued if the will had been there. The regulation failed. We are where we are.
JL
JamesLaverty1925 Central (East) East Midlands Today
Can't see it happening anytime soon, but I would like to see more regional programmes. I probably wouldn't even watch them but it would be nice to know they were there. Not even in high profile slots, why not have them in slots ITV are slinging out repeats all the time anyway (after NaT or weekend afternoons)
AM
AlfieMulcahy Meridian (South East) South East Today
Its an interesting idea but would be rife with issues. The section referring to ITV, Channel 4 and 5 joining forces potentially with the Global Radio network would provide the BBC and Sky with a real competition but who would own what.

Likewise if the new "channel 4" were the regional broadcaster then they would either have to buy the current ITV regions studios etc or build their own which would be exceedingly expensive.

Thirdly how would programme allocation work. Who would get what? The likes of Emmerdale etc would be the focus of real competition beyond the three tv channels.

Still I can see how such a setup could work although UKIB sounds a bit too much like UKIP for me. I would call the network NBN or National Broadcasting Network:

NBN TV 1
Network programming as ITV now but with no local programming. 7PM to 9PM would be primetime. Saturday and Sunday mornings would be Children's programming

NBN TV 2
Local programmes with a 50/50 split between individual local area programmes between 12 PM and 7PM and then a "best of british strand" networking different regional programming across the network

NBN TV 3
Another national station with blocks of programming dedicated to documentaries, lifestyle, retro, sport with Sundays dedicated to movies.

News On NBN 1 provided by NBN News with NBN Newshours at 8 AM, 12 PM, 6 PM and 9 PM with local bulletins on NBN 2 at 9 AM. 1PM and 5 PM with a brief bulletin at closedown. NBC Sports News would be at 5.30 and 10.30 PM on NBN TV 3

NBN Radio 1: Heart/XFM
NBN Radio 2: Smooth
NBC Radio 3: Classic FM/Radio 4
NBN Radio Now: LBC/5 Live



This doesn't seem that solid. Heart and XFM really don't mix, neither do Radio 4 and Classic.

And NBH sounds way too american
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RR
RR
The UK and England in particular is very centralized. As a result media has also become national rather than regional, not helped by the national BBC being highly funded and competitive.

The same pattern can be seen in TV, radio - where most channels are effectively part of a national network - and newspapers, where few regional titles survive well - regional dailies where they still exist are shadows of their former selves.
MK
Mr Kite Granada North West Today
Yes. Local government is feeble too. Ever larger local authorities with ever less responsibility and money. I recall seeing a study that suggested even Luxembourg was more decentralised than England.
RC
RegularCapital Central (West) Midlands Today
Pretty much agree with the general consensus on the thread, the days of ITV regional identity are long gone. Although its always been known as ITV, branding homogenization started in 1989 with the Get Ready campaign and the subsequent Broadcasting Act of 1990, which led to mergers leading to Carlton (who had little interest in regional identity in the first place and was slowly phased in by Central, although their final idents were a great package by Lambie-Nairn) and Granada (who just used the generic hearts idents and slapped the local franchise logo on it, except for poor Border, at least LWT had some slight uniqueness towards the end) as the final two. The collapse of ITV Digital may of accelerated the inevitable merger of Carlton and Granada.

It's nearly been 20 years without regional identity in England and Wales, that's basically a new generation who never experienced ITV in its original franchised configuration and the new generation is watching less linear TV than the ones before. I agree that there is a nostalgia for the way things were, although its not the same today, ITV haven't forgot their past and acknowledge it occasionally, they just "modernised" to adapt to the new climate. The franchising system (to a degree) stops a single company from having too much control in commercial British broadcasting, but with multichannel broadcasting its not needed anymore.

The "Channel 3" franchising system still exists as a legal technicality, with automatic renewal and no actual franchise rounds taking place but I think it will eventually be scrapped if ITV plc buys out STV.

A unified ITV means they have a single brand that can be marketed around the UK and around the world, it also means no more complex co-ordination involving franchised companies which sometimes have disagreements.

With ITV being more of a publisher broadcaster compared to the franchising days, it has opened up ITV more to other independent studios, even Thames (under different ownership) still exists and is still making programmes for ITV.

However, I do agree with more localised programming, ITV (and the BBC) would do a better job than the Local TV channels which have been a flop.
Last edited by RegularCapital on 10 July 2020 9:10pm
jonO, Brekkie and Ben Shatliff gave kudos
TG
Tim Goodwin1 Granada North West Today
Its an interesting idea but would be rife with issues. The section referring to ITV, Channel 4 and 5 joining forces potentially with the Global Radio network would provide the BBC and Sky with a real competition but who would own what.

Likewise if the new "channel 4" were the regional broadcaster then they would either have to buy the current ITV regions studios etc or build their own which would be exceedingly expensive.

Thirdly how would programme allocation work. Who would get what? The likes of Emmerdale etc would be the focus of real competition beyond the three tv channels.

Still I can see how such a setup could work although UKIB sounds a bit too much like UKIP for me. I would call the network NBN or National Broadcasting Network:

NBN TV 1
Network programming as ITV now but with no local programming. 7PM to 9PM would be primetime. Saturday and Sunday mornings would be Children's programming

NBN TV 2
Local programmes with a 50/50 split between individual local area programmes between 12 PM and 7PM and then a "best of british strand" networking different regional programming across the network

NBN TV 3
Another national station with blocks of programming dedicated to documentaries, lifestyle, retro, sport with Sundays dedicated to movies.

News On NBN 1 provided by NBN News with NBN Newshours at 8 AM, 12 PM, 6 PM and 9 PM with local bulletins on NBN 2 at 9 AM. 1PM and 5 PM with a brief bulletin at closedown. NBC Sports News would be at 5.30 and 10.30 PM on NBN TV 3

NBN Radio 1: Heart/XFM
NBN Radio 2: Smooth
NBC Radio 3: Classic FM/Radio 4
NBN Radio Now: LBC/5 Live


Channel 4 would be the national channel and the regional stations will provide the programmes and have sister regional stations to the national Channel 4.
Tim Goodwin Productions:

Talking about TV idents and adverts on the web

https://www.youtube.com/channel/UCmvObylho6bbyOUhTwuTPbA/videos
NL
Ne1L C Yorkshire Look North (Yorkshire)
Its an interesting idea but would be rife with issues. The section referring to ITV, Channel 4 and 5 joining forces potentially with the Global Radio network would provide the BBC and Sky with a real competition but who would own what.

Likewise if the new "channel 4" were the regional broadcaster then they would either have to buy the current ITV regions studios etc or build their own which would be exceedingly expensive.

Thirdly how would programme allocation work. Who would get what? The likes of Emmerdale etc would be the focus of real competition beyond the three tv channels.

Still I can see how such a setup could work although UKIB sounds a bit too much like UKIP for me. I would call the network NBN or National Broadcasting Network:

NBN TV 1
Network programming as ITV now but with no local programming. 7PM to 9PM would be primetime. Saturday and Sunday mornings would be Children's programming

NBN TV 2
Local programmes with a 50/50 split between individual local area programmes between 12 PM and 7PM and then a "best of british strand" networking different regional programming across the network

NBN TV 3
Another national station with blocks of programming dedicated to documentaries, lifestyle, retro, sport with Sundays dedicated to movies.

News On NBN 1 provided by NBN News with NBN Newshours at 8 AM, 12 PM, 6 PM and 9 PM with local bulletins on NBN 2 at 9 AM. 1PM and 5 PM with a brief bulletin at closedown. NBC Sports News would be at 5.30 and 10.30 PM on NBN TV 3

NBN Radio 1: Heart/XFM
NBN Radio 2: Smooth
NBC Radio 3: Classic FM/Radio 4
NBN Radio Now: LBC/5 Live


Channel 4 would be the national channel and the regional stations will provide the programmes and have sister regional stations to the national Channel 4.


Oh right it’s just when you referred to “channel 3” into the video I thought that that button would used here.
RI
Riaz
The change in legislation allowing ITV companies to be publisher broadcasters was the real reason behind the creation of a single highly centralised ITV in the form that it is today.
CL
Clouseau Anglia (East) Look East
As far as ITV reverting to some sort of regional configuration I think the horse has long since bolted. Unfortunately what has been lost is much of the local culture that was given a platform.
Last edited by Clouseau on 12 July 2020 2:51pm

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