Can you
honestly
tell me that the ITV audience is going to care? It'd be very naive to think that the vast majority of viewers would even notice the change - perhaps a Yorkshire TV viewer and a Granada TV viewer might be a bit curious, but will a Meridian viewer or an Anglia viewer? Nope.
It was going to happen sooner or later, I remember hearing that something like this was going to happen, about a year ago.
Not too sure about the colour. Looks a bit garish to my eyes. But I think this 'glass' look is going to be an important part of the Granada station's new look.
ITV are trying to create a stronger brand, so what do they do? Create loads of different sub-brands (1,2, Digital, Sport...)! This is MORE confusing than just having one channel called ITV and the regional name!
Which is why you need standardisation across ITV - including the network!
I know the 'normal' viewer couldn't give a toss, but as someone mentioned, why not have a semi-generic brand across each region.
Maybe they should have the ITV 1 logo at the bottom of the screen in the same place, and the rest is up to the franchisee. I don't know - just something each region has in common!
MD
M D R
Emmerdale's YTV production screen was as ever, and Coronation Street's Granada caption hasn't changed.
It looks horrid, that purple and the shape of the chevrons doesn't look right.
By the way, notice the credits bit on the right hand side has stayed right through to the endcap, This has been occuring on various programmes during the last few weeks.
I just knew something was waiting in the wings, when YTV moved their 'Promo- DOG' to the right hand side!
LW
LogoWatch
Yes I noticed the end caption for Emmerdale tonight - same YTV caption as always used. So why they thought they would use that strange YTV-Granada thing for Heartbeat is past me. It's a bloody mess right now and it needs sorting out badly.
As for people in other regions not even noticing that purpley caption, well I think they would! Everyone knows the YTV logo! This end caption is completely wrong, it's as if someone has made the caption, but accidently put the word 'Granada' instead of 'Yorkshire' in it. It's a right joke actually.
I just knew something was waiting in the wings, when YTV moved their 'Promo-DOG' to the right hand side!
And Granada have moved thiers as well.
DM
dominic maud
Even Anglia have had their Promo DOG moved to the top right-hand side of the screen, and I would guess that Meridian has also had the same done as well, because as I understand, the promos for regional programmes across the Granada owned ITV regions are produced at Yorkshire TV in Leeds.
On a related point, I noticed at the end of 'Trisha' on Monday morning that the 'GRANADA' name appeared on the end credits of the show at the bottom in the graphical style of the programme, before the usual programme credits appeared at the right-hand side, along with details of what was coming up on 'This Morning'.
(Edited by dominic maud at 3:48 pm on Oct. 30, 2001)
LW
LogoWatch
Yes, and Leeds have of course moved the Tyne Tees logo to the top right on promos too - what a suprise eh!! Actually, I've seen a few promos for TT this week, and some still have it shown at the top right. Maybe these were produced before they decided to shift the thing, although it wouldn't have take much effort to do new ones.
