Looking at that page, they do seem to have done a lot of fiddling with the brand over the last couple of years.
I always thought 'the one to watch' was a good slogan.
Plus it had
the
best Promotion too. I think I still have that on my PC somewhere, from when someone uploaded it. ITV could do well by "borrowing" a couple of their ideas.
All those promotions are on the website mentioned above - aus.tv.history
They really done make excellent promos and idents. I'd love to see some ideas like this on ITV1... in fact, I think they have copied them a bit. Compare the first ITV1 celebs promo to the recent one - a vast improvement.
'The One To Watch' - dropped?! That was one of the best TV branding packages ever! Ah well, ITV can steal it now.
This new ident leaves a lot to be desired.
Is it filmed in HDTV? At the end of it, there's a widescreen advert which is really tiny - if you see what I mean.
That new ID is just a Home & Away one, and at the moment is the only program specific ident Seven are using. They re-launched with a 1 minute ident, featuring personalities from all Seven's shows, and this long ID has been cut into 30, 10 and 5 second lengths.
There's also a new ident which first aired at the start of the Rugby World Cup, which is the same style as the first 1 minute ID, except for a few different scenes, and a re-mixed soundtrack. This ID has also been cut up into shorter ones.
I understand that the revamp has occured due to declining ratings, and the arrival of a new executive.
That's an understatement. Seven has a number of new executives/managers, mostly ex-Channel Nine staff. David Leckie (ex Nine CEO) is now running the show at Seven, as well as a new News/Current Affairs director, new Programming director, and a new sales director. Seven are now going after Nine's on-air talent as well, with a few well known newsreaders and reporters changing to Seven to take up new roles.
It's also worth noting that the new soundtrack is just a remix of an old Seven theme. The five and two handsigns are from the 1980's, I believe. "Back to the future" has been the theme of the major networks this year, with Nine returning to it's long used "Still the One" brand, and a number of shows being made over by bringing back old hosts.
Apparently this makeover of Seven is the first in a three step plan to revitalise the flagging network. It's been coming third overall in the ratings recently, which is a major cause for concern, especially since - as many Seven fans have said - this was the year Seven was meant to strike back and go UP in the ratings.
It's been coming third overall in the ratings recently, which is a major cause for concern,
I was surprised to hear that a good peak time rating for any Australian network is about 2 million. I know there's only about 20 million people in Australia, but it's still a small amount watching television.
It's been coming third overall in the ratings recently, which is a major cause for concern,
I was surprised to hear that a good peak time rating for any Australian network is about 2 million. I know there's only about 20 million people in Australia, but it's still a small amount watching television.
It's the weather I suppose - think of this year, it's been quite hot (it's still warm in Blackpool today and the sun is shining) and ratings have been generally quite low over Summer.
That was one of the best TV branding packages ever! Ah well, ITV can steal it now.