CW
Any such announcement would be very short lived. Remember in summer 2002 when people on ex-Carlton stations started getting announcements like 'You're watching HTV, ITV1 in Wales' and 'This is Carlton, ITV1 for the South West'. A few short months later and suddenly those station brands were all but gone. I would mark it as a worrying development if an SMG station started namechecking ITV alongside their own name.
It must be remembered however that Grampian didn't have ident-centred presentation then. They were IVC-driven and so most links were done with no ident at all. That generic ident may have been used for almost a decade but how often was it used? At 9:25 and before the news (and even that only latterly - they had a station clock for that purpose at one time), rarely outside of that.
Idents aren't terribly important to a station which uses IVC as their primary means of continuity, and it is possible to keep on using the same thing for years and years without it becoming dated.
cwathen
Founding member
Quote:
ITV for North Scotland this is Grampian'
Any such announcement would be very short lived. Remember in summer 2002 when people on ex-Carlton stations started getting announcements like 'You're watching HTV, ITV1 in Wales' and 'This is Carlton, ITV1 for the South West'. A few short months later and suddenly those station brands were all but gone. I would mark it as a worrying development if an SMG station started namechecking ITV alongside their own name.
Quote:
Shame on Grampian for using that awful ident for a decade.I remember the STV one very briefly they ditched it very quickly although i must admit i liked them when they first came out .
It must be remembered however that Grampian didn't have ident-centred presentation then. They were IVC-driven and so most links were done with no ident at all. That generic ident may have been used for almost a decade but how often was it used? At 9:25 and before the news (and even that only latterly - they had a station clock for that purpose at one time), rarely outside of that.
Idents aren't terribly important to a station which uses IVC as their primary means of continuity, and it is possible to keep on using the same thing for years and years without it becoming dated.