So, the idea later spread to American football as the "Fox Box", in 1994:
Four scores and seven years ago, Fox planted a continuous time-and-score graphic on its NFL inaugural, igniting the Fox Box fashion trend and inciting controversy.
"We got calls from press and public saying, `It's impossible to watch a game with that thing on the screen!' We got death threats," remembers Ed Goren, president/executive producer. "David Hill (Fox Sports CEO) said, `Don't worry, I tried it in England; after the first week there were half the complaints and the third week it was 25 percent. He was correct. Now people don't want sports without it."
He is correct. The Fox Box was a godsend for audio-impaired bar patrons and channel surfers. Because it didn't erode ratings, it was regaled as a wonder drug.
which brings us to:
Apparently, the original Sky scorebar was an Australian executive's idea:
"David Hill, chairman of the Fox Sports Television Group, developed it after being frustrated by tuning in late to a soccer match on television and being unable to find out the score."
(Raney/Bryant, Handbook of Sports and Media)
A tad selfish? But it went ahead, with graphics seemingly supplied by a Sega Mega Drive:
Leeds v Liverpool, Charity Shield, 08.08.1992
The following week in the new Premier League, a clunkier look. The clock was reset to 00:00 at half-time and the words "SECOND HALF" added:
Man City v QPR, 17.08.1992
The next weekend, the background box was removed, leaving only tiny text that was nearly the same colour as the pitch:
Liverpool v Arsenal, 23.08.1992
The next night, something a bit clearer...
Southampton v Man Utd, 24.08.1992
And finally they added a border box, creating the basic template that lasted for the next few years:
Ipswich v Spurs, 30.08.1992
Surely the only time a channel has used four designs in one month in the same league!
Sky was still using the above early in the 1993-94 season
, then at some stage they turned it yellow and added (or rather reintroduced
) their branding, "SKY"/"LIVE".
Bayern v Norwich, 19.10.1993 / Blackburn v Aston Villa, 11.04.1994
(Screenshots from TJS Sports
on YouTube and Dailymotion)
Last edited by sbahnhof 7 on 3 September 2017 12:00am
Steve Williams gave kudos