DE
SyFy President Dave Howe addresses the naming controversy, as well as TV branding in a down market and the now infamous Polish translation of SyFy here, I've attached a video link of him as well from the 2009 Upfronts in NYC:
http://dennytu.wordpress.com/2009/03/24/syfy-president-dave-howe-on/
http://dennytu.wordpress.com/2009/03/24/syfy-president-dave-howe-on/