MA
The two main commercial broadcasters in the Netherlands, RTL and SBS, announced last week they will launch new channels.
SBS is struggling for viewers and advertisers. Their best watched show yesterday was Hart van Nederland, a current affairs show (audience share: 7.7%, ranked 7th). The company, owned by Sanoma (67%) and Talpa Media (33%). The target market of SBS6 is working class or below working class, their channel is sometimes pejoratively called 'the camping channel'. Other channels of SBS Nederland include NET5 (target: mainly high-educated women) and Veronica (targetting men with action movies). The new channel, SBS9 (the fourth channel of the group), is to broadcast films and foreign series. No new shows were announced. We'll see if an audience is attracted by the move....
RTL already has four channels and is to introduce the first 24/7 news channel in the Netherlands. Their news shows during the afternoon (mainly business news) are now broadcast on RTL7 (slogan: Meer voor Mannen, More for Men). RTL wants the channel to have its own profile 24/7. After the stock exchange closes at 18:00, an old episode of The A-Team is to be aired. So, the news moves to a separate channel and is extended to 24 hours a day, instead of 12.
This leaves us with the question: don't we -- in a country of 17m people -- have enough national tv channels?
A list of tv (current) tv channels in the Netherlands broadcasting all over the country:
1. NPO 1 (public broadcasting)
2. NPO 2 (public broadcasting)
3. NPO 3 (public broadcasting)
4. RTL 4 (RTL Nederland)
5. RTL 5 (RTL Nederland)
6. SBS 6 (SBS Nederland)
7. RTL 7 (RTL Nederland
8. NET 5 (SBS Nederland)
9. Veronica (SBS Nederland)
10. RTL 8 (RTL Nederland)
11. Fox (Fox Entertainment Group)
SBS is struggling for viewers and advertisers. Their best watched show yesterday was Hart van Nederland, a current affairs show (audience share: 7.7%, ranked 7th). The company, owned by Sanoma (67%) and Talpa Media (33%). The target market of SBS6 is working class or below working class, their channel is sometimes pejoratively called 'the camping channel'. Other channels of SBS Nederland include NET5 (target: mainly high-educated women) and Veronica (targetting men with action movies). The new channel, SBS9 (the fourth channel of the group), is to broadcast films and foreign series. No new shows were announced. We'll see if an audience is attracted by the move....
RTL already has four channels and is to introduce the first 24/7 news channel in the Netherlands. Their news shows during the afternoon (mainly business news) are now broadcast on RTL7 (slogan: Meer voor Mannen, More for Men). RTL wants the channel to have its own profile 24/7. After the stock exchange closes at 18:00, an old episode of The A-Team is to be aired. So, the news moves to a separate channel and is extended to 24 hours a day, instead of 12.
This leaves us with the question: don't we -- in a country of 17m people -- have enough national tv channels?
A list of tv (current) tv channels in the Netherlands broadcasting all over the country:
1. NPO 1 (public broadcasting)
2. NPO 2 (public broadcasting)
3. NPO 3 (public broadcasting)
4. RTL 4 (RTL Nederland)
5. RTL 5 (RTL Nederland)
6. SBS 6 (SBS Nederland)
7. RTL 7 (RTL Nederland
8. NET 5 (SBS Nederland)
9. Veronica (SBS Nederland)
10. RTL 8 (RTL Nederland)
11. Fox (Fox Entertainment Group)