PC
In terms of ITV throwing all their eggs in one basket ... the problem is there are only so many presenters who can do what Ant and Dec do, and are the undisputed A-team. Who just have that little bit extra flair that makes people specifically tune in for them.
The nearest person I can think of beyond them is Dermot O'Leary, who was probably worth a few extra points for The X Factor, but otherwise you've got a lot of really good presenters - the people who present the vast majority of ITV prime-time shows - but no-one exceptional, because these people don't come around that often.
You only get a few every generation - Noel Edmonds, Chris Evans, Bruce Forsyth - who are stratospheric. Everyone else is the B team.
The nearest person I can think of beyond them is Dermot O'Leary, who was probably worth a few extra points for The X Factor, but otherwise you've got a lot of really good presenters - the people who present the vast majority of ITV prime-time shows - but no-one exceptional, because these people don't come around that often.
You only get a few every generation - Noel Edmonds, Chris Evans, Bruce Forsyth - who are stratospheric. Everyone else is the B team.