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MetalGearRex1,528 posts since 11 May 2016
London London
Diolch S4C. BBC and ITV's general idents are absolutely chronic. Why on earth can't they employ someone to give their channels the rightful image they deserve or do naff idents (which aren't really idents) reflect the shows they now produce?

ITV isn't even remotely bad, or 'chronic' as you describe it. As bland as it looks on paper, they are relatable, not to mention that the idents have strengths including production values and filmic style. 200+ as well with their current package, though that may be a non-argument.

Broken record - the BBC though....you are correct. As much as I like BBC Two's retro idents, I sense that they have admitted defeat on trying to reinvent the channel's image (and sticking with what they have for now), and there is only so many times you can blast BBC One for its Oneness idents.

The latter has ramifications for the state of BBC presentation though, in the future, and positive to an extent - it kills off any chance of old idents being reused (if that would even help the identity crisis One and Two have), and the eventual replacements for 'Oneness' and the '90s idents' will represent the biggest change the BBC's presentation will have in more than a decade since their core branding packages launched in 2006/2007.
Last edited by MetalGearRex on 18 December 2017 2:49am
‘Kept you waiting, huh?’- Solid Snake
MY83512 posts since 16 Nov 2016
Diolch S4C. BBC and ITV's general idents are absolutely chronic. Why on earth can't they employ someone to give their channels the rightful image they deserve or do naff idents (which aren't really idents) reflect the shows they now produce?


To be fair I've loved BBC 2's Xmas idents in the past - the wrapping paper / goblin motif AND the model alpine village motif were both superb, the latter with their original soundtracks especially so. I have absolutely NO idea who or why sanctioned the removal of the soundtrack for something hideously derivative and completely unimaginative in recent years - some shiny a-rsed graduate of marketing probably.