I have an S4C related question that might as well go here:
In the early years, I assume the Equity dispute and general lack of advertisers affected S4C as it did Channel 4. Did S4C use break filler slides and music similar to Channel 4, for HTV Wales to fall back on if they couldn’t insert ads for any reason?
I understand that Channel 4 broadcast a filler during every junction from 1982 to 1992, regardless of whether anyone saw it, but with S4C having only one ITV company to liaise with, perhaps the arrangement was different. Do any Welsh viewers recall seeing break fillers on S4C?
I've never been able to discover whether HTV's ad playout came into S4C as a remote source, and therefore under control of S4C's pres control room, or a lá C4, and looped through HTV on the way to the transmitters.
In either case, the breaks would have been trimmed down (or ditched completely) according to the advertising sold.
C4 in the early days would show movies after midnight on Friday and Saturday, and often these had no ad breaks at all (so no advertising had been sold in any ITV region)
However, don't forget that S4C carried some C4 stuff 'live', (notably The Tube) so there might have been the need to break fill there ?