S4C Rides Ident

Found this. A bit funny.

Bye the way. Can anyone tell me how Ident is pronounced. Is it EyeDent or IhDent?

S4C

Surely it could of been discussed here: http://www.tvforum.co.uk/forum/viewtopic.php?t=23549&start=132

The word is pronounced Eye-dent

Sorry. Did think about sticking it there. Thank for clearing the ident thing up for me.