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S4C New logo

(April 2014)

MD
mdtauk London London
Interesting reading this thread, it seems most of TV Forum user's opinions have changed over the years: http://www.tvforum.co.uk/forums/post441566#post-441566

The rule is it takes time for people to adapt to changes, and it goes better if there is a clear reason for the change to happen.
WP
WillPS
Interesting reading this thread, it seems most of TV Forum user's opinions have changed over the years: http://www.tvforum.co.uk/forums/post441566#post-441566

Even though my opinion is not recorded there, I'd be the first to admit I felt the previous set were a weird replacement for the dragons (and the whole temporary rebrand that lead up to them was even weirder). I still do think they're weird, but somehow felt very very Welsh and suited the output of the station. Certainly, I could not imagine them in use on any other station.


With these idents it's just the opposite - they don't feel particularly Welsh, and while I can't say they don't suit the channels output they certainly don't feel as though they were customised to suit it.

The logo I can live with; and I even quite like the interaction around the DOG.
WH
Whataday Founding member Wales Wales Today
My opinion hasn't changed one bit. The dragon idents were around some of the best ever made for a UK broadcaster and they should have kept the theme going, even if in a slightly different way.
MI
midnightvignette
Interesting reading this thread, it seems most of TV Forum user's opinions have changed over the years: http://www.tvforum.co.uk/forums/post441566#post-441566

Even though my opinion is not recorded there, I'd be the first to admit I felt the previous set were a weird replacement for the dragons (and the whole temporary rebrand that lead up to them was even weirder). I still do think they're weird, but somehow felt very very Welsh and suited the output of the station. Certainly, I could not imagine them in use on any other station.


With these idents it's just the opposite - they don't feel particularly Welsh, and while I can't say they don't suit the channels output they certainly don't feel as though they were customised to suit it.

The logo I can live with; and I even quite like the interaction around the DOG.


The previous set were great and were a nice departure from the lazy cliches that are so easy to fall back on in Wales (dragons, male voice choirs, sheep, etc) with a nice metaphor running through most of them.

They really are playing it safe with this new lot - they speak of a channel that doesn't like to take risks, which might be nearer the truth than the older set.
WP
WillPS
Just realised what the new logo is reminding me of:
*

The Enterprise Resource Management system that knows only hate.

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