S4C

So will the Sky Epg change from "S4C~ Digidol" to "S4/C Digidol" on the 18th?

I believe the new logo is intended to be an unified brand (S4C analogue will be turned off in 2 years and calling it 'Digidol' will be redundant).

Is it supposed to look like the old 'TWO'?

Im really intigued by some of the posts. The fact that people think welsh idents on tv should be well, very sterotypical, welsh. The fact that it tends to be people who live outside Wales who think this is also quite funny. As another poster said the / between S4 and C does make sense as it makes it Channel 4 / Wales translated to english. I think personally the dragon idents are kind of done now. They were really successful but just done. I actually like the buoys ident and also the balloons one in the Senydd (Assembly Building in Cardiff Bay). But the golf one is kinda well weird. I certainly dont think it shows a strong passion for the homeland. Come to think of it none of them do.

Ah but the stereotypical idents told you "This is Welsh" in no uncertain terms, these say pretty much nothing of Wales but then what can? Dragon flame, that's what! Or at least a logo which harkened back, that was a really really nice logo.

It's not the idents that are the main problem - as good as they were, they were long overdue a revamp.

It's the logo - it means nothing! The old logo had a very subtle touch which linked it to Wales - probably means nothing to alot of people, but it makes the difference.

Balloons
Buoys
Golf
Pier
Frisbys
Chairs
The logo ruins them

It'll follow the BBC1 timeline now, four years of these... erm... 'idents' (unquote), and then we return to something that looks similar to the flamethrower, then we get someone posting spoofs and mock clocks on Youtube...

Seriously, though. I'm not Welsh, but these have lost all of the magic of the old idents - and that logo! How many times do we have to tell design companies that putting a shape in the middle of a line of text does NOT constitute a logo (except in VERY exceptional circumstances)!

Does this make S4C (sorry, S4/ C ) the last UK broadcaster to scrap the clock ident?

Well now that really is quite odd.

They're a bit continental aren't they -- I'm expecting the Singing Ringing Tree or those bizarre red and blue communist plastecine things to start.

My fav is the Penarth Pier one - Im hoping that will look stunning on air! The Senedd one is second best - with the rest all being quite mundane.
The one with the frisbees is awful - the perspective is all wrong and is quite drab with poor stuck on frisbees.

The music on them all is quite uninspiring - even worse than the ITV1 music!

I don't like the logo but like the way it appears on screen - rather than just being slapped on!

The only ident I like is the chairs one, which has a bit of a quirky element of it the old idents too - and also has a bold identity of the red.

I know. i still prefer the S4C~ logo. what is the "/" all about.