PC
That'll be the obligatory bollo cks marketing-speak then which now has to accompany any channel relaunch.
Spot-on!
This whole marketing-speak business really gets my goat. If an identity is good enough, it can sell itself, and the marketing babble will be unnecessary because the viewer will already know what an ident is trying to communicate if it is strong enough.
Chances are the majority of people who won't read such press releases (and thus won't know beforehand what 'feeling' the idents are trying to get across) won't have a clue what they are about when shown them on-screen, and for that reason alone, such marketing-speak is worthless, pointless rubbish.
The only thing it does is to take an idea so hideously poor and mundane, and make it sound like it's a blindingly obvious and ideal concept to represent the channel, which it's not.
Mutton dressed as Lamb(ie-Nairn), methinks.
Spencer For Hire posted:
Digital Spy Article posted:
The initial series of channel idents, directed by award-winning promo director Simon Ratigan, are said to be based on the concept of "uncontrollable attraction", and "reflect the Welsh feeling of an emotional affinity to the homeland, whether near or far."
That'll be the obligatory bollo cks marketing-speak then which now has to accompany any channel relaunch.
Spot-on!
This whole marketing-speak business really gets my goat. If an identity is good enough, it can sell itself, and the marketing babble will be unnecessary because the viewer will already know what an ident is trying to communicate if it is strong enough.
Chances are the majority of people who won't read such press releases (and thus won't know beforehand what 'feeling' the idents are trying to get across) won't have a clue what they are about when shown them on-screen, and for that reason alone, such marketing-speak is worthless, pointless rubbish.
The only thing it does is to take an idea so hideously poor and mundane, and make it sound like it's a blindingly obvious and ideal concept to represent the channel, which it's not.
Mutton dressed as Lamb(ie-Nairn), methinks.
