CW
Firstly, the BBC1 English network is a national network, ITV is supposed to be a regional network - and there is a big difference in the way that national networks and regional networks are intended to be branded.
Anyway, they have scaled their regional branding below the level of the BBC. All regional programming from BBC South West comes with a BBC1 South West ident and a 'This is BBC1 South West' anno in front of it (ditto BBC2 South West idents and annos when they very occasionally appear these days). In contrast, on Westcountry those dual branded ITV1/Carlton idents are slowly disappearing - and even when they appear you are more likely to here about 'ITV1' than 'ITV1 Carlton for the Westcountry'.
It's not doomsday speculation, I think it's a fairly safe reasoned assumption that ITV don't want those regional idents at all. They only have them there to maintain some semblence of caring about their regions. But in the meantime if they can 'forget' about using them, they will.
cwathen
Founding member
Quote:
Which is typical of one of those ITV doomsday style posts, but the thing is, ITV have reduced their regionalness down, but never below the level of the BBC. There's no particular reason why you should think that they will except for guesswork and predictions
Firstly, the BBC1 English network is a national network, ITV is supposed to be a regional network - and there is a big difference in the way that national networks and regional networks are intended to be branded.
Anyway, they have scaled their regional branding below the level of the BBC. All regional programming from BBC South West comes with a BBC1 South West ident and a 'This is BBC1 South West' anno in front of it (ditto BBC2 South West idents and annos when they very occasionally appear these days). In contrast, on Westcountry those dual branded ITV1/Carlton idents are slowly disappearing - and even when they appear you are more likely to here about 'ITV1' than 'ITV1 Carlton for the Westcountry'.
It's not doomsday speculation, I think it's a fairly safe reasoned assumption that ITV don't want those regional idents at all. They only have them there to maintain some semblence of caring about their regions. But in the meantime if they can 'forget' about using them, they will.