FA
Currently Richard & Judy is sponsered by chevrolet, the same as Paul O'Grady, yet the Summer Reads section that started today did something that I'd never seen on British TV.
Richard started to introduce the section when a banner popped up at the bottom of the screen on black (that looked on for the programme) simply saying Richard & Judy's summer reads before then changing to say something along the lines of sink into the book with Galaxy Ice Cream (complete with product logo).
I didn't think that this was allowed on British TV, and very strange that the first programme to use it is Richard & Judy rather than a sporting event such as F1 which could surely use something like this instead of going to at least one set of adverts.
Richard started to introduce the section when a banner popped up at the bottom of the screen on black (that looked on for the programme) simply saying Richard & Judy's summer reads before then changing to say something along the lines of sink into the book with Galaxy Ice Cream (complete with product logo).
I didn't think that this was allowed on British TV, and very strange that the first programme to use it is Richard & Judy rather than a sporting event such as F1 which could surely use something like this instead of going to at least one set of adverts.