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Richard and Judy - Back 13th January 2009

(January 2009)

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GS
Gavin Scott Founding member
Reboot posted:
Gavin Scott posted:
That's a lot of money to spend, though. Given their high audience retention I would say it was worth a punt - but then its not my budget.

"High audience retention"? It launched with, what, 100k and fell to 13k by the time it was pulled, lower than the previous UK Gold+1 average for that slot. And just relaunched with 28k at 6pm.


What do you mean, "pulled"? And can you link to these figures please?
BR
Brekkie
They've been well reported.
IS
Inspector Sands
It's no good looking at the figures in the short term, launching a new programme on a new channel like that is a long term game.

Their channel 4 programme took a while to bed in, that was looking very iffy for a while but it worked eventually
CY
cylon6
Gavin Scott posted:
Reboot posted:
Gavin Scott posted:
That's a lot of money to spend, though. Given their high audience retention I would say it was worth a punt - but then its not my budget.

"High audience retention"? It launched with, what, 100k and fell to 13k by the time it was pulled, lower than the previous UK Gold+1 average for that slot. And just relaunched with 28k at 6pm.


What do you mean, "pulled"? And can you link to these figures please?


Broadcast had a report on it.

28,000 comfortable with Richard & Judy's New Position
GS
Gavin Scott Founding member
Even I didn't watch it on the first show back of the new year - so I wouldn't be writing them off just yet.

All of this stuff was said when they went to teatime on C4 - and the usual suspects round here were nay-saying and prophesying an end to their careers.

I'll stand by my gut instinct on this one.
JO
Joe
It didn't get pulled.
GS
Gavin Scott Founding member
Jugalug posted:
It didn't get pulled.


Exactly - but you know how these forumers love their hyperbole.
JO
Jon
I believe Richard Madeley covering for Richard Bacon from 10-1am tonight on Five Live, at least i think it's tonight.
AN
all new Phil
It's Rachel Burden on the EPG.
JO
Jon
My mistake it seems it's from tomorrow.....

http://www.guardian.co.uk/media/2008/dec/17/richard-madeley-bbc-radio-5-live

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