GS
"High audience retention"? It launched with, what, 100k and fell to 13k by the time it was pulled, lower than the previous UK Gold+1 average for that slot. And just relaunched with 28k at 6pm.
What do you mean, "pulled"? And can you link to these figures please?
Gavin Scott
Founding member
Reboot posted:
Gavin Scott posted:
That's a lot of money to spend, though. Given their high audience retention I would say it was worth a punt - but then its not my budget.
"High audience retention"? It launched with, what, 100k and fell to 13k by the time it was pulled, lower than the previous UK Gold+1 average for that slot. And just relaunched with 28k at 6pm.
What do you mean, "pulled"? And can you link to these figures please?