Relaunched "Film4" debuts 23rd July

Oh dear. They'll be raging.

On the subject of silent adverts, what actually happens in terms of money back? I've seen this sort of thing a few times and have always wondered how much they get back.

Was posted a while back, but on the FAQs they said:

"Will the Film4 free-to-air service carry any advertisements during films?
- Yes, like most other free-to-air channels the new Film4 channel will have advertising breaks. We are passionate about films and it is in our interest to show them in the best possible environment, so we will do our utmost to handle advertising breaks as carefully as possible. There will not be an on-screen logo on Film4."

Looks like they are sticking to their word so far. As ever, we'll have to see how things look in a few weeks (ie. how fequently will the films repeat, and will the ad structure still be 'careful'?). I have confidence though.

Quite like the ident - not sure on the logo!


All the promo stuff I've seen tonight uses the white logo on a red background, but yesterday C4 used a really nice slide which had the logo in a darker shade of red. Looked much better IMO!

The launch promo at 9pm was aired simultaneously on Channel 4 and Film4, I didn't check More4 or E4 though... so it might've aired at the same time on all the channels.

Don't know how it works with TV channels, but it may be comparable to newspapers. In local papers, when details of an advert are messed up (which happens worryingly often) then, depending on the level of the screw-up, they're either offered a re-run (in again next week), given a discount or a complete refund. In addition it's not unheard of for advertising departments to be on to editorial asking for a favour to keep a client happy after a mistake.

In terms of this advert? If it's been produced specifically for launch night, and it has gone that badly wrong, they're going to owe their client big.

Is it me or do all of the adverts sound ropey tonight?

Love the ident and can't wait to see the rest, as many people have said above im still not sure on the logo the boxed one is/was starting to grow on me however the logo used on the idents is naff. The ad break with peugot was fine for me on NTL. Overall well done Channel Four/Film Four

Second ident of the night (falling into water)

http://www.gorillaenterprises.co.uk/upload/uploadFiles/ff21-rs.jpg

http://www.gorillaenterprises.co.uk/upload/uploadFiles/ff22-rs.jpg

http://www.gorillaenterprises.co.uk/upload/uploadFiles/ff23-rs.jpg

http://www.gorillaenterprises.co.uk/upload/uploadFiles/ff24-rs.jpg

These idents look really nice, any chance of vid caps?

Did nobody else notice the irony of the silent commercials for French cars in the middle of a film entitled "Lost in Translation"?

'Er indoors and I were killing ourselves with laughter.

It was definatly on E4 as well.

Here are the first two idents shown last night. RealVideo format so RealPlayer 10 is needed.

FilmFour ident 1 (.rv format - 1.37MB)

FilmFour ident 2 (.rv format - 1.37MB)