JO
Yes, there's a lot to be said for a 'sleeper hit'.
Over-promoted shows are set up to fail as they'll never live up to that hype, but there's loads of examples of programmes that appear on air without anyone really noticing... and then grow to become huge
Something like Eggheads, or to a greater degree In It to Win It.
But I don't really think over promotion can kill a show, being **** can kill a show.
When will ITV learn that if you oversell/hype a new show (months in advance) the press will be waiting to heavily criticise it if they can find a fault with it. Daybreak springs to mind as an example of over hyping a new show followed by it receiving negative publicity in the press.
Yes, there's a lot to be said for a 'sleeper hit'.
Over-promoted shows are set up to fail as they'll never live up to that hype, but there's loads of examples of programmes that appear on air without anyone really noticing... and then grow to become huge
Something like Eggheads, or to a greater degree In It to Win It.
But I don't really think over promotion can kill a show, being **** can kill a show.