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Recoloured BBC iPlayer logo

All pink

BR
Brekkie Wales Wales Today
This felt like a mistake rather than a revamp but thought I'd mention it in case anyone has seen it elsewhere but the Bad Education ad for iPlayer is now using an all pink BBC iPlayer logo, rather than with the BBC logo in white.

I'm sure someone will quote the 23 year old branding guidelines and say a BBC logo in colour is not permitted - and frankly having seen it in pink throughout a trailer earlier it is understandable why that rule was initially in place.
Last edited by Brekkie on 5 November 2020 10:14pm
Turns out nobody had 2020 vision.
DM
DeMarkay London London
It’s not a mistake, there is a logo in full pink. It’s being used on OOH campaigns outside of Westfield London (Shepherd’s Bush)
MM
MMcG198 UTV Newsline
This felt like a mistake rather than a revamp but thought I'd mention it in case anyone has seen it elsewhere but the Bad Education ad for iPlayer is now using an all pink BBC iPlayer logo, rather than with the BBC logo in white.

I'm sure someone will quote the 23 year old branding guidelines and say a BBC logo in colour is not permitted - and frankly having seen it in pink throughout a trailer earlier it is understandable why that rule was initially in place.


It's not a mistake - and seems to have been introduced on air today:

https://cleanfeed.thetvroom.com/6617/news/bbc-iplayer-branding-tweak-bbc-logo-recoloured-2/
WH
what West Country (East) Points West
They’ve had OOH campaigns for ‘In My Skin’ using a pink BBC logo recently.


What I will say is that they need to rethink the background colour - the logo gets lost at the size it’s used at on the ECP.
DJ
DJ Dave Granada North West Today
personally I don't like it or the BBC Sounds logo the "BBC" just stands out so much more in black or white.
DI
digiperson
https://www.bbc.co.uk/programmes/p08xc0vf
Like Nowhere Else
JF
JetixFann450 Central Reporting Scotland
https://www.bbc.co.uk/programmes/p08xc0vf
Like Nowhere Else

'Like nowhere else' then?

What about ITV Hub, All4, My5? Granted, I suppose iPlayer is the only service to not have advertisements but you can't just have a slogan that makes it seem like you're the only catch up service.

This isn't 2007 anymore.
Do you even read these?
PF
PFML84 UTV Newsline
That's an awful promo for iPlayer also. It is intentionally supposed to look and sound that bad in some sort of attempt to be so bad its good/funny?
JA
Jake Central (East) East Midlands Today
iPlayer was due a complete revamp this year wasn't it? Did we ever hear anymore about that after the announcement last year?
GO
gottago London London
https://www.bbc.co.uk/programmes/p08xc0vf
Like Nowhere Else

Wow look at that ancient thumbnail before you play the promo.

I had an awful Twitter ad come up in my feed yesterday that I can't find now which for some reason was Alan Sugar as a javelin being thrown at the Olympics. It made no sense. Very much had an air of being made by some in house team with no experience of making ads rather than a promo team.

EDIT: It was in the same style as this:





Weird time of the year (and history, really) to be featuring so much Olympic stuff in these ads.
Last edited by gottago on 6 November 2020 11:17am
JetixFann450 and Ghost gave kudos
JF
JetixFann450 Central Reporting Scotland
Did Cyriak make these by any chance?
Do you even read these?
JO
Joe
https://www.bbc.co.uk/programmes/p08xc0vf
Like Nowhere Else

'Like nowhere else' then?

What about ITV Hub, All4, My5? Granted, I suppose iPlayer is the only service to not have advertisements but you can't just have a slogan that makes it seem like you're the only catch up service.

This isn't 2007 anymore.

I mean, I think the point is that the content is diverse, but I agree with your point that it's probably not enough of a slogan on its own.

I preferred the previous campaign – something like 'not for everyone'? – which did the same thing but much better, I think.

All4's current 'UK's biggest free streaming service' is good – 'big' and 'free' are reasons enough to check it out.

That said, I don't mind the video posted above, it's enough to make you take notice.

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