Rebranding of Saga Radio as Smooth Radio

I've seen 2 of these this evening so far, but the first one was the East Midlands version just before 7pm & the second one was the West Midlands version just before 730pm.

Are Central adverts still split by Leeds, because why would we get Smooth East & West ads on Central West?

Quite possibly a mistake, as the rebrand ads have only just been loaded onto the playout server I think.

thank you for stating the obvious

How's it obvious, as I, along with many other members of this forum aren't in a region where the Smooth FM rebrand ads have gone to air, so I can't say for sure.

Central West, South-West and East are played out by Leeds.

Central South (Thames Valley North) is played out by the South Bank.

That sounds fun technically.

Room for a cock up or two there then, seeing Meridan comes from LWT too!

so what does central Have then?

one small building for the news and that's it

Pretty much! The ITV Duty Office is still based at Central as far as I'm aware.

Yep very little of the old Central remain, the old stuff is still at Broad Street, and that too will disappear in the rubble!