Yet another rant at Morrisons

Remember - that's an Added Bonus Card. I'd heard that one of the reasons for withdrawing the scheme was that they had so much data - terabytes of the stuff - not only about what people bought, but in which order they bought it. And they didn't actually know what to do with it.

Yes, my mum once borrowed a trolley from Safeways Crossmyloof.

I never did work out why they insisted on calling it an ABC Card.

An Added Bonus Card Card is a bit like ITN News or PIN number.

Just a spot of RAS Syndrome, really.

The Morrisons / Safeway analogy could well be used for Carlton / Granada two highly successful brands combined together and an almighty cock-up ensues.

ever heard of a Clubcard?

I didn't think either them were "cock-ups" unless I've missed something.

Amongst staff it was known as the Absolute Boll ocks Card apparently.

Colour scheme comparison anyone? By A Sainsbury's Employee

ASDA: White and lime green. Yeuch. Bright and bold maybe, but combined with their flat-packed aircraft-hanger style stores springing up all over the place does nothing to allay the feel of tackiness so associated with this brand.

MORRISONS: Yellow and brown. Yeuch. The principle colours of vomit and piccallilli combined with the principle colours of diarrhoea and 1970s Ford Cortinas. Just screams stuck in a time warp, and replacing the relatively inviting red and white of Safeway with this clashing cacophany screams of blind corporate branding. Narrow aisles and pointless sections like "Market Street" signify a company firmly in reverse gear, aesthetically speaking.

SAINSBURY'S and TESCO: Red and blue. The colours of Britain, the best colour combination on the planet - there's a reason why these two brands are the most respected. Oozes class and some consideration for customer. Sainsbury's may be pricey and unfashionable, and Tesco may be the evil corporate giant, but they offer the best shopping experience.

WAITROSE: I'm too working class to have ever seen the inside of a Waitrose. They have bouncers on the doors. Anyone without a Morgan Stanley Dean Whitter card is turned away.

CO-OP: They still exist? Really?

I thought Sainsbury's had always been orange?

Sainsbury's changed from a brown and light orange in 1999 to a bright blue and red / orange in 2000 onwards. They use all three colours but use red for their wall panelling and orange on their corporate logos.

http://www.rp-networkservices.com/tvforum/uploads/sainsburys.gif

Incidentally this bakery looks a lot more modern than the one I work in at my Sainsbury's.

They changed from brown/orange to green and blue for a short while to the current deep bold orange didn't they?

As I said, our local ASDA was recently done up in this style and IMO it's vile. The original branding from when the store opened in 1998 was much more appealing, but from 2003 onwards they've been removing more and more of it until the total refurbishment this year where it's all gone. Even the sign on the front of the store has been replaced with the sickly green one that looks like it was made by a GCSE D&T student that's also half the size of the old one so you can see the bracket the old sign was attached to. The old one was 3D and lit from the inside, the new one is flat and appears to be totally unlit. Same goes for the petrol station price sign which has been replaced to one that's also half the size of the old one (so you can no longer see it from the road), and in the sickly colour scheme. Yuk.