In a supremely stupid move, it seems talkSPORT have dismantled their identity for one week for the sake of a competition, and some follow on sponsorship.
Details from found from a post at www.talkforum.co.uk
by user 'Geoff Peters'
talkSPORT Strike Deal with Carphone Warehouse
Added: Sunday 9th November
talkSPORT will be sponsored by The Carphone Warehouse from Monday 10th November until Sunday 16th November after a deal was struck by Ashley MacKenzie, son of owner Kelvin, worth around £500,000.
The station was all set to be renamed 'Talk Talk' for the week, however, The Radio Authority would not allow a temporary change in talkSPORT's name. From Midnight tonight (Monday 10th November), the station will be known as 'Talk with Talk Talk" and the only mention of talkSPORT will be on trails and the jingles for the news and sport.
From Monday 17th November, Mike Dickin's show will be sponsored by The Carphone Warehouse for 29 weeks and the station will revert back to normal.
Go to www.talksport.net
to see how they have replaced every appearance of the word talksport with 1089/1053am.
Or listen to the station and hear the resulting complete and utter shambles. They have not even mentioned why this has happened. Listeners are in the dark about why the only mention of Talksport is the trails and on the news jingle.
Now correct me if I am wrong but is this not horrifically misguided?
If they wanted the whole week to be sponsored, would Talksport, with TalkTalk at the Carphone Warehouse not be better than than the current 'this is Talk with TalkTalk'?
Is there a precedent to anything like this happening before?