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Split from The One Show (April 2017)

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WO
Worzel
TROGGLES posted:
VMPhil posted:
Markymark posted:

Broadly true, though things are more segregated these days. In the 70s when I was a teenager and my parents were in their 40s we'd all sit and enjoy TOTP. Capital Radio played all day in the house

Fast forward 30 years, and it wasn't the case when our lads were teenagers. R2 down stairs, Capital/Kiss/R1 in their rooms. There is some crossover though, I caught our youngest lad playing a Marvin Gaye album, and Mrs Markymark is partial towards Snoop Dog

I think TV and radio stations now target to a much more specific audience, because there are now so many stations, whereas on FM and AM there were fewer of them and they had to aim at a more general audience. Now with digital TV and DAB radio there's so much more choice and stations seem to target at the most specific of demographics in order to please advertisers. Radio 2 is probably the one station that all the family can listen to.


Younger generations are a lot more accepting of older music IMO than say people growing up in the 80s were about rockstars from the 60s still performing. I distinctly remember Charlie Brooker saying in one of his Screenwipe shows that the 80s were when middle-aged men like Phil Collins were allowed to be popstars. Phil Collins was only in his 30s then, whereas someone like Pharrell Williams is in his 40s now.
TROGGLES posted:
On a slight tangent, Its probably time that there was another Bannister style cull at Radio 1 - the presenters are a bit old now for the station demographic.

I think you may have missed what happened after Ben Cooper took over. He sacked Moyles unceremoniously and a lot of the presenters that had been there for a while like Fearne Cotton, Jo Whiley, Edith Bowman and Nihal have moved on. Even Tim Westwood wasn't safe.

I remember the Matthew Bannister & Dan Dan The hatchet man culling - that wasn't pretty. A very BBC Machiavellian management business.


But with the greatest respect it was very much needed. The station was supposed to be targeting teenagers. Playing Status Quo and the Beatles in the mid 90s with a DLT snooker quiz in between was certainly not what the youth back then were buying on cassette or indeed listening to. Capital were beating them in that target market by a long shot.

Yes, some of the signings were a bit bizarre, Danny Baker in particular, but audience figures did start to rise and the reach among their core TSA did go up... eventually.
VM
VMPhil
It was good for Radio 1 long term but they butchered it in terms of what could have been done to minimise the loss and upset of older listeners. I think Johnny Beerling has said that he asked to take over Radio 2 and move the older DJs over gradually. But Frances Line was still in charge at that time, and famously David Hamilton quit some years prior because she changed the station's format into a strict "geriatric" one.

It wasn't until some years later that the format changed into its current one, playing contemporary music as well as older hits, and indeed former Radio 1 DJs like Chris Evans, Sara Cox and Fearne Cotton have made the gradual move over to Radio 2 in recent years, which shows that Beerling's idea was a sound one. Steve Wright is doing pretty much the same show now on Radio 2 that he was doing on Radio 1 before he briefly took over breakfast.
MA
Markymark
Worzel posted:

But with the greatest respect it was very much needed. The station was supposed to be targeting teenagers. Playing Status Quo and the Beatles in the mid 90s with a DLT snooker quiz in between was certainly not what the youth back then were buying on cassette or indeed listening to. Capital were beating them in that target market by a long shot.

Yes, some of the signings were a bit bizarre, Danny Baker in particular, but audience figures did start to rise and the reach among their core TSA did go up... eventually.


It felt to me that Bannister and Dan were trying to create a national version of BBC GLR, which they had done
a few years earlier (as one of BBC Radio London's incarnations) Seeing as GLR didn't really work in London, and
Capital, LBC, and R4 continued to rule the roost between them, it wasn't going to work for a national audience, which it didn't initially.
OM
Omnipresent
Looking back at the "Bannisterisation" of Radio 1 in 1993/94 it was a case study in how not to manage change.

It was widely accepted that Radio 1 needed to change but the BBC learned a very hard lesson in how not to manage out presenters.

It was all done in a very ham-fisted manner and by his own admission in subsequent interviews, Matthew Bannister completely under-estimated the response of the departing presenters, remaining staff in the BBC and the press to his changes.

It was also only a year after the initial changes with the appointment of Tim Westwood, Danny Rampling in late 1994 and then Chris Evans in 1995 did the station develop a clear idea of what it wanted to be as a targeted youth station.

It is noteworthy that now nobody hardly ever appears to be "axed" from a TV programme or radio station. It is almost always made out that the departing actor or presenter has chosen to leave of their own volition.
MA
mannewskev
I like the tangent this thread has taken. Can it be renamed The Radio One Show..?
TL
toby lerone 2016
Worzel posted:
watchingtv posted:
all new Phil posted:
I can see Scott Mills being a target. Otherwise I'm not sure who else?

nAlso worth noting that Scott Mills is the same age as Chris Moyles so in their early 40s so if anyone is up for the chop it would unfortunately be Scott Mills.

TROGGLES posted:
Nick Grimshaw is 32, Greg James is 31, based on previous decisions they should be pensioned off at some stage to make way for new talent.


Still think they have a few years yet at Radio 1, as I mentioned Mills and Moyles were still at Radio 1 approaching 40.


It isn't so much age, but the language older presenters were using and of course, the music. Remember what Matthew Bannister said in the Radio One Blood on the Carpet documentary that you can have people in their 40s broadcasting to younger people, but if the whole cast of characters is completely out of touch with youth culture, it's time for a change.


Good point, I reckon the recruitment of Chris Stark made Scott Mills relevant again after the likes of Chappers, Becky etc. left. Also Chris Moyles made a good point on his interview with Nolan in late 2015 that while the point the BBC Trust was making that the Radio 1 target audience age needed to come down he still always hit the 16-30 year olds despite the fact he was approaching 40 and any other businesses in the world would of promoted him. I was at secondary school for the majority of time that Moyles was on Radio 1 Breakfast and nearly every pupil listened to it, the problem that Moyles probably had is all the teachers also listened to it.
GE
thegeek Founding member
Worzel posted:
It isn't so much age, but the language older presenters were using and of course, the music. Remember what Matthew Bannister said in the Radio One Blood on the Carpet documentary that you can have people in their 40s broadcasting to younger people, but if the whole cast of characters is completely out of touch with youth culture, it's time for a change.

I've not watched it for ages, but it appears that someone's uploaded the documentary to YouTube. Simon Garfield's book on the same subject is also worth a read.
AN
all new Phil
toby lerone 2016 posted:
Worzel posted:
watchingtv posted:
nAlso worth noting that Scott Mills is the same age as Chris Moyles so in their early 40s so if anyone is up for the chop it would unfortunately be Scott Mills.


Still think they have a few years yet at Radio 1, as I mentioned Mills and Moyles were still at Radio 1 approaching 40.


It isn't so much age, but the language older presenters were using and of course, the music. Remember what Matthew Bannister said in the Radio One Blood on the Carpet documentary that you can have people in their 40s broadcasting to younger people, but if the whole cast of characters is completely out of touch with youth culture, it's time for a change.


Good point, I reckon the recruitment of Chris Stark made Scott Mills relevant again after the likes of Chappers, Becky etc. left. Also Chris Moyles made a good point on his interview with Nolan in late 2015 that while the point the BBC Trust was making that the Radio 1 target audience age needed to come down he still always hit the 16-30 year olds despite the fact he was approaching 40 and any other businesses in the world would of promoted him. I was at secondary school for the majority of time that Moyles was on Radio 1 Breakfast and nearly every pupil listened to it, the problem that Moyles probably had is all the teachers also listened to it.

Interesting point about Chris Stark. He's gone from awkward sidekick (producer?) to someone who is off presenting his own tv shows and appearing on panel shows. He's not entirely a natural but he seems to be making his own way. Will be interesting to see what happens to him when Scott does eventually leave.
AN
Andrew Founding member
These sorts of discussions highlight the gap between Radio 1 and Radio 2 and the fact that ideally there would be a Radio 1.5

The minute you turn 30 you are supposed to tune into Radio 2, the station your dad listens to, and at certain parts in the schedule, the station your grandparents might listen to.

Alternatively you are supposed to turn to commercial radio. If the adverts aren't enough of a shock, exchanging proper links and features to 'Coming up in 3 songs time I'll quickly read out some gossip from the front of the Daily Star, before another 3 songs' certainly is.
ukpetey, Asa and Steve in Pudsey gave kudos
BR
Brekkie
Agree - guess they need a more mainstream 6Music. It really is a valid point though to target 16-30 year olds doesn't mean the host needs to be in that demo as well.
NT
Night Thoughts
Andrew posted:


The minute you turn 30 you are supposed to tune into Radio 2, the station your dad listens to, and at certain parts in the schedule, the station your grandparents might listen to.


I'd suggest things have changed over the years, as popular culture's changed. Older people still keep up with new acts, it's easier for younger people to discover classic artists. That's a regulatory problem for the BBC because it depends so heavily (too heavily?) on segmenting its radio stations by age. It's a horrible balancing act.

Much of today's Radio 2 feels like a radio equivalent to BBC1 - mass-market, something-for-everyone with a strong streak of public service, all the family around the wireless, although with some specialist legacies that date back to The Light Programme (such as Friday Night Is Music Night). I'd argue the Bannister changes in the mid-90s were to stop Radio 1 becoming like that.

As for Radio 1.5 - I think that was one of the original intentions of 6 Music, but it's evolved into something with a life of its own now.
NJ
Neil Jones Founding member
Commercial radio, depending on what you tune into, tends to have a narrow definition of either music or character. Or both on occasion. A lot of it is pretty much networked now in everything but name and much locality is typically reserved only for when you go to work and come home from work to tell you about the traffic jam they've "just heard about" that you've sat in for the last twenty minutes. Beyond that the output could be from anywhere.

As to the "gap" between Radio 1 and 2, that may be what Radio 6 is for as apparently it shares a lot behind the scenes with Radio 1 and Radio 2.

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