QVC Rebrand

For those Shopping Telly enthusiasts, QVC in the USA has introduced a new look:

https://www.qurateretailgroup.com/newsroom/pressrelease/qvc-unveils-new-brand-identity-to-elevate-mobile-and-social-shopping/

The rest of the QVC channels around the world still have the previous branding.

Nothing beats the original which they lost...

I can understand why its been done in this new technology age.