QVC - new graphics

QVC seem to have launched new on screen graphics which seem to resemble a news channel, complete with on screen clock in a new lower third format. It means they've dropped the skyscraper graphics which they've used in one form or another since launch.

There seems to be a heck of a lot of information flipping, fading and sliding in from various parts of the screen constantly - its a little too busy in my view.

Well they're not using it now.

They're using what they've always used as i watch now apart from adapting the new US logo and font, they still in the shape of an 'I'

They've been around for a while, the lower thirds are always used for 'The Morning Show' on weekdays and the 9-10am slot at weekends.

It depends on the products they sell if they use the lower thirds or the skyscraper graphics during the day otherwise.

Don't they switch to that format whenever they're doing a split screen for social distancing?

They're using the new lower thirds at the moment complete with time underneath the logo.

The first time I saw the lower third graphics was during Andi Peter’s Food Fest Christmas in July show. He kept referring to them as being new, and I assumed they were just used for his show as they bare a resemblance to GMB, even including the weather on the ticker.